Making Your Lead Forms Work On Mobile

The purpose of mobile marketing is to generate leads. These leads, if all goes well, turn into actual customers, who in turn will not only make repeat visits, but will also bring in more of their friends, which means more leads, and so on. So far, so good. But to have a substantial lead, you need a good lead form to present to these potential customers. The right lead generator form will be the icing on the cake whereas a badly conceived one could kill the deal before it even gets off the ground. If you want to reach customers, you need to go mobile; that's where everyone is these days Lead gen forms need to be able to be used on mobile devices because it's becoming blatantly obvious that most people prefer mobile computing. If your marketing initiative is designed to reach out to the largest number of people, then you need to make sure your lead form is mobile friendly. Here are some things to keep in mind. Make Sure Your Web Forms Are Actually Mobile Optimized The article "Thought Leader Series: 5 Tips to Optimize Your Lead Forms for Mobile Devices" brings up optimization as its opening point, and with good reason. It's an essential, fundamental design requirement for any modern-day online marketing effort. If your web form isn't mobile optimized, it creates an aggravating experience, which means people won't use it, and in turn won't recommend it to any of their friends. Get Right To The Point Picture the average mobile user, probably sitting in a restaurant or maybe standing in a line, waiting to buy a ticket or somesuch. They have their device out, and they're trying to navigate through whatever form your site has. The last thing they need is something that rambles. They're not in a position to read a novel here. This is probably the most important item on this list of 25 Landing Page Optimization Tips. Now is not the time to be verbose! Cut through the baloney and give them the point straight up. What do you want from them? State your intentions, as well as what they get in return. Ideally, you want their name and email, perhaps zip code or mobile number if that's how you're running your campaign. Turn Your Phone Number Into A Link Specifically, make it so visitors can click on your phone number and call you. Talk about facilitating communication! One click and they can establish contact, and since the fewer clicks a visitor needs to make means a greater likelihood of engagement, then it becomes a must! End With A Strong Call To Action A call to action provides the answer to the question, "OK, so what do I do now?" This should be some sort of clickable action, possibly separate from the clicking they do to submit their info. Maybe, in this case, a click gets them a coupon for a discount, or it sends them to a company page that contains more interesting details about your business and what it has to offer. Like so many of the other elements of your lead form, the CTA should be short and sweet. For more information about lead generation and landing pages, make sure to read "Building the best possible lead-gen landing page design". You'll get some good ideas!