Market Yourself First Not Your Company Or This Could Happen To You
Written by Chris Hopkins
Newsflash Your MLM company has just closed dow
Imagine waking up to discover this in your email inbox. You click on the link and commence frantically reading. Within the firsttwo sentences the gravity of what has just happened hits you The months of hard work spent constructing your team and creating what you thought was a life long residual income stream is disappearing right before your eyes with every word.
For the commo
MLM business owner such an email would be devastating. The consequences of such an email are colossal No website or goods to sell meaning all of your existing advertising is instantly defunct. Overnight your hard earned leads and downline have vanished as they were recorded inside your MLM companies autorepsonder. This was held on the companies now non existant back office Your thoughs immediately turn to the people you have signed up into your business downline. Could things get any worse?
Then bang, like a giant sledgehammer in the face, it hits you. Your residual income has been instantly deleted, there is no more money coming in this month I need to do something quick before I end up ensnared in a never-ending downward spiral of debt. But what do I do? Oh no! I no longer have a team.
Unfortunately for 1000's of marketers this situation became a reality earlier this week.
Here's an extract from an email I received from him.
"...a lot of you know, for the last six months, I've been building a business that I truly believed in called ilearningglobal, and it's enabled me to live a kind of lifestyle that people only dream of......I was able to go from a broke marketing budget, $200 to my name, to creating a massive, multiple five figure monthly income and move to Costa Rica. Well nothing prepared me today for the phone call I got from a company executive. Basically, he told me that ilearningglobal has decided to 'stop' the network marketing side of the company. Well, basically that snatched away a six figure income in a short phone call."
Luckily for David he had grown his business using an attraction marketing system that branded him as an expert and a leader.. While David lost his immediate primary business income, he did not lose his marketing system or websites, his advertising was still generating daily leads, his prospects and downline were safely captured inside his own auto responder system and most importantly he was still generating income daily through affiliate products linked to his sales funnel.
Although the action of the company shut down was devestating David's focus on building his business through attraction marketing saved him His system branded him as an industry professional, a leader and offered extreme value to his downline and leads. This in turn created a strong relationship of trust with his team. It was this trust that permitted David and his network marketing partners to salvage the best from a bad situation. If David had not built his marketing business outside of the network marketing company, like many others he would have lostthe lot. In summary David's attraction marketing system allowed him to make more than six thousand dollars of income in less than 8 hours, and re-build the back bone of what took him six months to build in his previous company.
The message of this story is clear. You need to learn how to market yourself not your network marketing company. Attraction marketing engenders the most priceless asset a person could possibly have, which is not a company, is not a residual income, is not a product, and is not a 'downline'. The most indispensable asset you can have in MLM is your relationships that you grow along the way and the best way to build relationships is through having your own attraction marketing system.
Article author
About the Author
Further reading
Further Reading
Article
Empowering the Future: How Pakistanâs Youth Are Driving Global BPO Growth
The Changing Landscape of Global Outsourcing The global outsourcing industry has entered a new phase â one where emerging markets are no longer just participants but key drivers of growth. Among these, Pakistan has carved a strong position due to its expanding youth workforce. The countryâs young population is not only tech-savvy but also adaptable, multilingual, and eager to meet the global demand for digital and customer service operations. This generational shift is tr
October 31, 2025
Article
Gerald Fogel Discusses The Role of an Information Officer in Local Media Coverage
Image source: Unsplash In local media, the role of an information officer has become indispensable. These professionals act as the vital link between institutions and the public, ensuring that messages are not only accurate but also timely and accessible. As the media environment shifts toward digital reporting and shrinking newsroom resources, the information officerâs presence becomes even more urgent in maintaining journalistic integrity and public awareness. Information
July 31, 2025
Article
How to Vet a Private Label Soap Manufacturer Without Industry Knowledge
When someone is new in soap business, choosing private label soap manufacturer is difficult. There are many companies and it is hard to know who is reliable. If person has no industry knowledge, it becomes more confusing. But still, it is possible to make right decision by using clear thinking and asking correct questions. You do not need deep knowledge, but you must check some important things with care. First, do not believe only on product samples or glossy catalog. Some
July 15, 2025
Article
How to Vet a Private Label Soap Manufacturer Without Industry Knowledge
When someone is new in soap business, choosing private label soap manufacturer is difficult. There are many companies and it is hard to know who is reliable. If person has no industry knowledge, it becomes more confusing. But still, it is possible to make right decision by using clear thinking and asking correct questions. You do not need deep knowledge, but you must check some important things with care. First, do not believe only on product samples or glossy catalog. Some
July 15, 2025