We’ve all heard that nugget, first impressions are important.

The thing is, you don’t know what will make your first impression. It won’t necessarily be your first contact.

People have busy lives. They may or may not read your first email or blog post. They may or may not see your first video.

Since you have no control over when a first impression happens, it’s important to maintain consistency in all of your contacts with potential customers.

That’s not so much a tactic or a strategy. It’s about you being present to your prospects and customers in a way that accurately reflects who you are, what your business is, and what kind of experience they’re going to have with you.

Worry less about the little things, like the tree growing out of the top of your head in the last video you shot. Worry more about the big thing: showing up as your authentic self in your marketing, every time.

It’s about personal authentic interactions in every point of contact.

Authentic is easier. No persona. No act. You don’t have to pretend.

When you’re authentic, every time, you’re setting yourself up for people to see the unique you that you are, which is what goes into creating your distinctive brand.

Authentic is better, for your business and your customer. Your customer knows what to expect and they buy that expectation.

Author's Bio: 

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.

Find Ursula on her podcast, Work Alchemy: The Impact Interviews where she interviews impactful entrepreneurs and leaders like Seth Godin and Marianne Williamson, and at WorkAlchemy.com for free resources for you and your business.

This article was originally published at https://www.workalchemy.com/brand-authenticity and has been syndicated with permission.