Marketing Research Concerning Popular Tobacco Products

Marlboro is one of the most well-known brands in the world now. Marlboro started with the slogan "Mild as May". Not everybody knows that it was the brand for women. The filters were of pink colour to conceal the lipstick's mark. During the World War Two cheap Marlboro's selling fell down that's why it was taken off. In 1955 was taken a try to reanimate Marlboro. To give new cigarettes "male" accent was necessary a "real man" character. The image of a cowboy was chosen to create a new character and for everybody it is one of the most well-known. Camel cigarettes brand was founded by R. J. Reynolds by putting it on the US market in 1913. In 20-30s "Camel" was "number one cigarettes brand" in the USA. Some changes happened in the early 60s. Company decided to redesign the cigarettes. The packing was altered. Two of three pyramids were removed and was made the whole modification of external look. When redesign was made Camel began to suffer a reverse. It was important to control the situation so the previous cigarettes look was returned. The appearance of Camel has been the same since that experiment. Old Joe is the most famous camel. R. J. Reynolds Company is also famous for first using American mixing in Winston cigarettes. But by surprising coincidence in the same year Philip Morris Company started using tobacco medley similar to Winston one. It is still unknown fact whether it was just a coincidence or successful industrial spying. American mixing has a specially cultivated tobacco. We must say that it is a staggering tobacco with characteristic aroma. It is cultivated in such American states like Kentucky, Ohio and Tennessee. It also has little sugar, high essence of nicotine and it smokes sluggishly. Smoking Burley you can feel the taste of a nut. Nowadays Winston has become a bestseller in the world.