Marketing your business is the only way you can expect to increase your traffic which of course will help to improve sales. When building your business the only thing that will grow and sustain it is paying customers. It is therefore an absolute necessity that you promote your goods and services to simply make people aware you even exist! Online this is especially true to the vastness of the global internet community! Make no mistake to improve sales you must increase your traffic and this will require a massive and ongoing promotional effort!

Here are 5 areas you can focus your efforts on to increase your traffic and sales in order to grow and sustain a successful online business.

Sales Copy

This is always a good starting point for many online businesses since the use of text is the primary means by which people communicate! The copy you compose can be used for websites, sales pages or even promotional materials you intend to circulate around online! You will NEVER run out of uses for effective sales copy therefore this skill, which can be acquired, is something you need to develop!

Email Messages

When building your business it is highly recommended that you accumulate a list of people who have visited various sites of yours. Being able to contact them directly through email will dramatically help to improves sales since they have already demonstrated an interest in what you offer. The copy writing skills you develop can be put to great use here!

Content Creation

Earlier mention was made of circulating content online and this is a great way to broaden your exposure and increase your traffic. Whether you submit articles, press releases or simply viral giveaways, composing content that is informative and relevant to what you do also works great for building credibility and trust!

Social Networking

Making use of some of the many social networking communities online is a wonderful way of tapping into the power of viral marketing. If just one other person finds something you said of interest and they tell their friends who in turn tell theirs, well you begin to get the picture! Also you can make use of any viral giveaways you have created when using sites like this!

One very important note here is to be sure you create a bio at these sites that reflects your personal and business interest along with a link to your site! Remember to be fun but maintain a certain professionalism about you!


Creating a blog and posting updates to it is something far too easy to do to be ignored! Now you do not have to be a full-time blogger to make this work for you but simply add content occasionally and keep it relevant. These platforms are a great way to not only increase your traffic, but by offering products right on the platform itself you can expect to improve sales as well!

Marketing your business is the key to actually building your business since if nobody is aware it exists you have little chance for success! Product quality and site design are important for sure but these should already be taken care of upon launch! Your devotion, yes it will seem like that, will be to make every effort to increase your traffic since this is the ONLY way to improve sales. The 5 suggestions offered above are proven and time tested promotional tactics that need your serious consideration if your intent is to be successful. Just remember, without effectively marketing what you have to offer, you have no business being in business!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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