Google algorithm updates have been constantly banging at the doors every now and then. Web masters and other web experts are constantly at the fear of losing their stance among their most valued users with the unpredictable updates marked by the largest search engine.
rnConversely, Google is not the only raison d'être for the demise of your traffic site. A number of faulty practices also lead to the demise of your image over the web. These include the improper working of developers and designers over your website and the use of faulty optimization techniques for the business promotion purposes.
Here are some tricks and tips, that can help your website stay off the charts of unacceptability in the search engines and among the users:
Redesigning Of the Website:
Often website that had maintained a good traffic site, destroy their search engine presence during their website redesign process. A combination of reasons can occur while redesigning process that can kill your website, including:
• Coding errors,
• Poor SEO design practices that are unfriendly for search engines,
• content duplication,
• Deprived information architecture changes for the website,
• URL rewriting without redirection, among others
To better such mistakes, it is essential that SEO experts and web designers should work in collaboration and achieve the best search engine friendly design that will make them visible for the users. Without the missing element of SEO in any website, businesses cannot make their mark in high-ranking SERPs. Therefore, SEO revisions are necessary for optimal results.
Loading Time of the WebPages:
Another irritant for the users is a heavy website that takes up their precious time. Most of the time users will close your website before it has even loaded fully, due to its lack of swiftness.
New websites are usually filled with new ideas and heavy multimedia changes on the websites will have a negative effect on site speed, and the overall image of the website. rnGoogle has marked the poor loading time of the websites as bad and have penalized sites due to their poor loading time.
Making of a Proper Information Architecture:
A website designer can greatly benefit from redesigning the structure of the website by rebuilding the index for improved page crawling purposes. By analyzing the right hierarchy of the content, and presenting a clear site theme, Googlebot may help in providing a better scope.
Content Implication on The Site:
The two factors you need to look into include:
• Content Duplication:
Plagiarism is crime and you do not want to get your business website penalty for this malpractice. Re-launching of the site with pre-indexed pages can be considered as an act of duplication by the engines.
In addition, without the proper redirection of the old URL via a 301 permanent redirect can relate to a form of content duplication.
• Content Restriction:
You need to make sure that the identified pages that you do not want to be crawled by the Googlebot, are hidden from indexing. Make sure that the robots.txt is placed rightly and there is no inaccurate including of pages that should be visible.
In summation, redesigning of the website can follow many related mistakes. It is important to remember that redesigning is as complicated as designing a new website and without proper structuring upgrading, and avoidance of designing mistakes, a website may fail to make the required mark in the searches.