We live in the world of diversity with different cultures and their traditions. People across the world vary in terms of their lifestyle, food habits, clothing, etc. However, one institution that you will find similar across the globe is that of ‘Marriage.’ Whether you are on the eastern side of the map or head towards the Western nations you will find that marriage is accepted by all the cultures equally. There might be different rituals and ways by which the couples take the oath of submitting to each other for the rest of their lives, but marriage as a bond is accepted by everyone irrespective of caste, colour, religion or ethnicity.

Hence, it can be rightly said that there is no bond that is so permanent like that of a marital bond. One thing that is noteworthy here is that there is no sure shot formula to find your life partner and it is not necessary that a woman or a man will find their soul-mate easily. In many cultures, it is the family and relatives that bring together two people and arrange their matrimonial alliance. On the other hand, due to the effect of modernization, many individuals do not want to give away the power of selecting a mate for them in the hands of others and thus, they choose their marriage partner on their own. Then there is a third category of marriage seekers, who haven’t found any one of their choice but are keen to meet someone with whom their mental wavelength matches.

For the first and third categories, it is becomes difficult to search for a life-partner as doing so is a task that requires a lot of effort both on the part of the prospective bride or groom as well as their families. Such people search for their partner via every channel and medium be it matrimonial sites, marriage bureaus, etc. Amongst such match-making modes, are the newspapers that have been never seen a decline in the faith of people who take the help of printed adverts. Hence, matrimonial ads in newspaper; whether in national daily, regional news journal or a vernacular are always on a rise. People still show their trust in such printed adverts and place their ad requests regularly to connect with like-minded individuals and families for a matrimonial alliance.

One of the biggest reasons for this craze for newspaper ads is the fact that people who are genuine match-seekers only get their ads published as these posts are costly. On the other hand, when we talk about matrimonial websites; one can make an account and create a profile free of cost on such portals and thus many individuals who are not even interested in settling down create their profile for no good reasons! In such a scenario, it becomes difficult for the genuine matches to find the people who are actually interested in marrying. Plus, there are many fraudulent profiles that notorious elements create on such web service providers which act as a spam for the ones who are willingly looking for a life-partner. It is due to this reason that matrimonial newspaper advertisement has an edge over other channels for matrimony.

To select the best paper to publish a marriage notice, you first need to look at the people whom you want to target. If you are a Marathi and want a bride or a groom from your community itself, then going for a vernacular will be the best idea for you. The regional people will give you an easy access to all the people who are similar to you in their customs and traditions. Whereas on the other hand a national daily might not be able to help you much in reaching such people.

So, for better results plan your advert intelligently and start your partner search in the right direction.

Author's Bio: 

You can easily place matrimonial advertisements in Desired newspaper of India to looking for bride or groom. Visit at myadvtcorner to check out matrimonial ad rates for leading Indian newspapers.