McCrindle Research: Committed to Their Business Ethos

Through their years of service, McCrindle Research has stood strong and remained firm in keeping their high standards. Being committed to the world’s best practices in market research, they stand by their research methods and findings and maintain the gold standard in social and demographic research.

Together with their founder, Mark McCrindle, they have always been transparent with their research methods and results when they present to the media. Watch Mark McCrindle’s YouTube video about the company and how they conduct research. This is a gesture of their commitment to provide their clients professional and ethical services.

Conducting World-Class Research and Communicating Insights in Innovative Ways

McCrindle Research continues to be steadfast in their aim – to present social trends, demographic shifts, consumer insights, employment behaviour, and generational studies for information and reference. It is their goal to inform Australians so they will know the times, because knowing the times helps everyone understand what’s changing and what’s emerging in each sector of today’s society. They never stop from being a full-service, values-based, ethics-driven research agency that takes pride in being:

• Independentrn
  • They are not aligned to any industry group, not reliant on any government funding, and not beholden to any organisation
• Ethicalrn
  • They value integrity and quality by using the world’s best practice research methodologies and reporting standards
• Scientificrn
  • They base their qualitative, quantitative, and ethnographic research on scientific methods and accepted research standards
• Purern
  • They don’t sell anything except their research: their findings, insights and expertise
• Findings-basedrn
  • They report only what their research speaks and what their results show

Nothing hinders them from conducting and delivering professional and ethical research and reports to their clients and the public for timely information, better awareness and appropriate action.

McCrindle Research’s Areas of Focus

They conduct various research projects that centre on these major areas of study:

• Social trendsrn
  • Providing snapshots of the key trends redefining society
  • Helping organisations respond and shape the trends
  • Transitioning households and redefining families
  • Transforming 21st-century communities: schools, workplaces, businesses
• Demographic shiftsrn
  • Providing knowledge and skills to engage today’s tech-savvy generation
  • Understanding the different redefined life-stages, emerging lifestyles and psychographic trends
  • Tracking the population shifts in communities, schools and workplaces
• Generational studiesrn
  • Analysing today’s generations to effectively bridge gaps
  • Implementing the best management practices that connect the inter-generational workforce
• Consumer insightsrn
  • Understanding and engaging with the ever-changing customer
  • Providing an overview of the macro and micro segments for business analysis and strategies
  • Engaging with emerging consumers in a message-saturated market
  • Choosing among global brands and online channels
• Employment behaviourrn
  • Emphasising coaching and mentoring in motivating and leading teams in these changing times
  • Managing diverse teams in uncertain times
  • Developing organisational culture aligned to the organisation’s values and committed to the organisation’s visions

By concentrating on these relevant topic areas, it would be easier and better for us to foresee what’s coming and plan the appropriate strategies to meet the future’s expectations. McCrindle’s Research provides us a clear picture of today’s social, technological, environmental, political, economic and legislative trends for us to understand the changes, respond to the shifts, and move ahead with foresight planning.