Marketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business.

It makes absolute sense to take advantage of social media sites too, because most of them are free. Any time you can market your business for free it’s a great opportunity, but only if you do it right.

Social media is one of those areas where your investment is mostly time. The problem is many people don’t know how to measure, or aren’t measuring, the success they’re having with their social media marketing.

The number of followers you have, whether it’s on Facebook, Twitter, Google Plus, or whatever site it is, is not the same as the number of clients on your list. You have to convert your followers into you list – in other words, you have to move your friends and followers from social media to your main list so you can market to them over and over again.

How you turn these followers into valuable leads requires you to send them from your social media site to your squeeze page or your opt-in page.

When they opt-in from your social media site, you should be tagging them so you know the source your client came from. There are many programs out there that will do this for you automatically. Hopefully, you’re using a customer management system or program to keep track of your list and not just keeping all your names on an excel spreadsheet.

Tagging is essential to measuring the success of your social media. Once the person is tagged as having come from Facebook, or Twitter, or wherever they came from, you can follow all their purchases, all their subscriptions and so on.

When you have that information, you can now measure how well your social media is performing. If you’re using social media to your advantage, and you’re properly following your sales from the leads it generates, you can decide just how to approach further social media engagements. For example, do you need more people working on your social media? Do you need a done for you service take over your social media?

Regardless of which social sites you choose to use, you should be taking advantage of the opportunity social media brings to your business. And knowing how to measure what comes from it will provide insight on what methods are working best for your company.

Author's Bio: 

Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars.

As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the founder of Complete Marketing Systems and for more than 14 years has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, masterminds, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail, and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Harry Dent, Barbara Corcoran, James Malinchak, Peggy McColl, Marie Forleo and many others.

Diane was voted Marketer of the Year for her innovative marketing strategies and campaigns.