Men’s Casual wear in India – The growth of Urban wear brands

There’s no denying how the apparel industry is continually on the rise. Urban wear brands are sprouting because of the increasing demand for specific apparel needs, like men’s casual wear, especially in India.

The market size of the apparel industry in India in the year 2016 reached around Rs 2,900,000 which is still expected to grow year by year. As of 2015, women’s wear accounted for 38%, men’s wear accounted for 41%, and kids wear accounted for 21% of the overall apparel market. This only manifests how the clothing industry in India is continually thriving.

Casual Wear Rising

In the overall apparel market, the casual wear section has gone through a tremendous level of evolution and growth. Because the dress codes have toned down in the past few years, fashion-conscious employees have resorted to smart and comfy casual wear for work.

Men’s Casual Wear

India’s men’s wear market was at Rs 1,24,423 crore and is bound to grow predictably at 9% CAGR to seize the mark of Rs 2,95,795 by the year 2026. This huge leap is because of the apparent shift of men’s apparel market gearing towards casual wear like polo/t-shirts, active wear, and denims at a much sharper CAGR of around 14%. This is also due to the growing fashion consciousness of today’s men, increasing levels of brandization, higher disposable income, social media sway, and the adoption of specialized clothing with special features like odor resistance and the like. This trend is not just ubiquitous in the metros but also widespread across all pasts of India.

Casual Wear Categories

The casual wear sphere has multiple categories that fashion-loving and casual users embrace:

Rugged Casual: This section includes clothing pieces for outdoor activities and sports, such as rock climbing, backpacking, fishing, hunting, etc.

Dressy Casual: This is a more casual version of the usual cocktail party getup. Dress casual style is an elegant version of a regular casual wear, like blazer, sports coat, and dress slacks.

Business Casual: This is a comfy version of the traditional business attire. The sense of professionalism is still intact while still exuding a carefree style that suits every wearer’s personality.

Smart Casual: Smart casual is another casual yet professional look. It’s a step up from business casual but also not as formal as a boardroom attire. It’s professional and neat—but still in a way informal.

Active Casual or Sporty Casual:

This class isn’t about actually using it to play sports or engage in physical activities. It’s more about the relaxed look and the energetic vibe it exudes. It includes apparel for running, gym, functional sports, biking, roller blading, and other forms of fitness activity. Key Products Driving Casual Wear

Here are the key products that have kicked the men’s casual wear into overdrive and propelled the growth of urban wear brands in the country. More and more India-base brands, like London Bee, are sprouting and offering the following key products.

Denims: The Indian denim market exhibits a steady growth year by year. With new trends and more effective market research tactics, advancement of new technologies, and other factors coming into play, the denim sector has continued to show promise. Even in rural places, denim is becoming a go-to fashion piece among teenage boys and girls and even among working adults.

T-shirts: T-shirts will never lose its charm. It will never go out of style It’s simply one of the comfiest forms of casual wear that will never be seen absent in anybody’s closet. The market seize of men’s t-shirts in India as of 2016 is Rs 8,527 crore and is set to grow at 12% CAGR to become Rs 26,484 crore towards 2026.

Casual Shirts/ Tops/ Trousers/ Skirts

The younger consumers love this category because of the level of comfort and flexibility it offers. In 2015, men’s casual trousers and shirts was at Rs 23,885 crore and is said to grow at 9.8% CAGR to reach the Rs 38,118 crore mark by 2020.

Men’s casual wear market does not show any sign of waning. It will continue to flourish as the generations become more into comfort and style above all else.

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