Micro blogs spread information positively and scandals negatively

Statistics from the China Internet Network Information Center showed there were more than 250 million micro-bloggers in China by December 2011, a 297 percent increase from 2010.

A report was submitted that micro blogs can spread information to help companies to promote products but it also can spread scandals at a fast speed.

The report said the pervasive use of micro blogs has led to scandals arising with increasing frequency and speed.
When social media becomes more common in China, micro blogs have become the greatest source of scandals that damage companies’ reputations, according to a report released on Thursday.

Micro blogs have also helped ensure that news of scandals spreads faster, and with a greater reach, the report said.
The far-reaching popularity of micro blogs will have serious consequences for companies and brands operating in China. Micro blogs have become one of the most common means of provoking scandals and furthering their spread.

In 2011, a series of corporate scandals affecting both multinational and domestic brands first came to public notice or spread on micro blogs — called weibo in Chinese.
Many multinational companies have also taken to using micro blogs.

Some companies believe there are huge opportunities for them to use social media networks to capture insights and feedback, share information and build relationships with and among the target customers.

E-business development need mirco blog help since micro blog can promote products information at a short time to a wider range.