MLM Marketing Strategies, Effective Facebook Marketing Without Spamming
Written by Jim Hageman
Including Facebook marketing, as one of your MLM marketing strategies, can generate a steady stream of high quality, free mlm leads. Implementing it effectively can turn those leads into customers or new distributors quickly. In fact, if you're not applying it, in some way, you are missing a great opportunity.
Currently, Facebook is positioned as the #2 most visited website on the Internet, just behind Google. It's the hottest online social networking location in the world. So, it's a must for you to have some type of presence on it if you want to maximize your MLM success. What I want to do is show you how I use Facebook and point you to some effective resources that will help you in your Facebook Marketing efforts.
First: Let's Talk About What Doesn't Work
Most marketers focus on adding numerous friends so they can promote their opportunity to them. They want to let you know about their once in a lifetime opportunity or unbelievable compensation plan. This seldom works, yet people do this over and over again. This is considered spamming and really bugs most potential prospects. If you're being told to bombard people with your opportunity, as one of your MLM marketing strategies, please stop now. There are more profitable methods.
Second: Effective Facebook Marketing
Facebook is a social networking website. So how can you use it profitably as part of your MLM marketing strategies? Think about it, social networking websites are intended for people to connect with other people. You can use it to connect with new people in your specific market. You can use it to build relationships by getting to know them and sharing something of value with them. When adding friends, you can focus on adding friends from groups promoting MLM or network marketing. Connect with them, find out how they're doing, and share information with them. They will eventually ask you about your company or want to know how they can buy your products.
Third: A Powerful, Rarely Used Idea
Here is an idea one of my mentors gave me. Implementing it has doubled my results. But, before I go on, I need to tell you that Facebook is not one of my chief MLM marketing strategies. I use it to connect with potential prospects who visit my blog and optin to my free training offer. When a person provides me with their email address, I search for them on Facebook. If they have an account, I send them a personalize message saying hello. This simple little action takes our relationship to the next level. And remember, people do business with people they like and trust. In addition, I'll read and reply to personal emails people send me. This takes so little time and works in such a big way. Try these ideas in your marketing and tell me how they work.
We are in a very competitive marketplace and yet, so few business people invest any of their time to find out more about their prospects and customers. Consider, for a moment, what would happen in your business if one of your MLM marketing strategies was to connect with you prospects. If you invested the time to get to know them a little bit. If you were to ask them about what they do, what obstacles they face, and what their dreams are. If you were to share with them valuable tools that help them. Do you think you might stand out in the crowd? Do you think they might like to learn about your company and how being a part of your team could help them be more successful?
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