More SEO Experts To Avoid

Going on from the list ‘The SEO Experts To Avoid’, this article looks at some more so-called SEO ‘experts’ who are only going to cause more harm than good to your website rankings. If you find yourself in the company of one of these ‘experts’, the best thing to do is to get up and walk out.

The “Ex-Web Designer” SEO

These ‘experts’ are actually similar to the “ex-conversion expert” SEO mentioned in the first article – web design and optimization are not the same thing, although having a little web design knowledge is definitely helpful. If the ‘expert’ continually makes design recommendations, you can be sure that they used to be a designer or developer who dabbled a little in optimization.

The “Future” SEO

These ‘experts’ are so focused on the future of SEO that they fail to deliver the results you are paying them for today. They may have all sorts of fantastic ideas for implementing better and more effective optimization strategies in the future, but if they can’t garner success with the current techniques what’s the point?

The “Huge Promises” SEO

These ‘experts’ can quite often seem too good to be true – they make all sorts of promises about what their SEO can achieve – and, in all reality, if it seems this way it probably is. There really is no way to guarantee top results, or they may only focus on obscure keywords.

The “My Time Is Worth Millions” SEO

As in any industry, there are SEO ‘experts’ that feel their time is worth upwards of $5,000 per meeting. Even if their services are fantastic and they really can get you the results you’re after, nothing excuses this outrageous price inflation and “I’m better than you” attitude.

The “Offshore” SEO

Whilst these ‘experts’ will try to offer you their services for a bargain price, if their grammar is atrocious you can rest assured that they are using a translation tool to write their emails or advertisements and are actually located overseas somewhere.

The “Pay Per Click” SEO

This type of ‘expert’ is basically pretending to understand what SEO is. They think that pay per click (PPC) advertisements are the same as generating organic optimized results, but they’re kidding themselves – PPC results are ranked nowhere near as highly as organic optimization.

Ensuring that you avoid the SEO ‘experts’ who are less than desirable will be hugely beneficial to boosting your website’s search engine rankings. By knowing what to look for in a bad SEO ‘expert’, you will be well on your way to finding the best company for your project.