Have you got serious plans for the mortgage broker business to be most of your source of income at any point as time goes by? Creating an internet site and an online presence outside Facebook, LinkedIn, or your listing in industry portals is a must.

Any "serious" broker, regardless of the client base and business level, needs to have a website. At the very least so that they: are available by Google when people search, describe their services, display testimonials, and to share an easy way for them to be contacted.

Here's our pick of important components when designing and building the perfect Mortgage Broker Website.

Pick a good Content Management System (CMS)

You may start with an easy WordPress.com website.

WordPress is employed by The New York Observer, New York Post, TED, USA Today, CNN, Fortune, and TIME. It's perfect for a small business beginning too.

Many small and medium-sized consulting and service businesses find Wordpress enough. Most WordPress templates that give your website it's a basic design may also be mobile friendly these days.

Other CMS systems you can explore include: Squarespace.com, wix.com, joomla.com, and drupal.com.

Having said that, the WordPress ecosystem is, by far, probably the most developed. Developers, designers, and plugin or add on features are an easy task to find.


Website Address: Select a domain name

A website and domain package with Wordpress will start from as low as US$100 a year.

So, if you can make a $10 profit per month, you can cover your website costs.

You can use their domain registering service to seize yourself a domain. Use your country code like .co.UK, co.NZ .com.au or .com etc.

Make .com your second choice over obscure .co, .consultant or .loans domains. These can be confusing or an easy task to misspell. Consider this, too, when selecting your domain name.

Why an internet site?

I've been managing online marketing and website for companies for over 2 full decades now.

The key traffic source and source of leads are definitely: organic search (people using Google, Yahoo, or Bing to locate what they're after).

Leads convert to revenue = profits.

When you have something people search for, you need to have a net presence mentioning the important things that describe your business.


Home page: describe your business and why borrowers should use your services


Take the time to create your elevator pitch, describe what distinguishes you from others, and what you think would attract borrowers.

Define what you offer and where you work too. This can help with local Google searches.

Get sorted for voice and mobile search.

The number of people using voice-activated search is increasing rapidly. What that means is they pick up their cell phone and speak into it. Think: "Mortgage Broker Near Me" or "best mortgage broker in Sydney" or "new house loan specialists in Milwaukee”

By optimizing the content of one's website, you can discuss how you match this description. Which, in turn, can help you rank for those terms.


Services page: Describe what's unique and desirable about your services?

When you have powerful attention to refinancing or providing loans to first home buyers, mention it. Please include this in a description of one's services. Highlight that to people that visit your site. Discuss the process, what they can expect, and what you'll provide.


Testimonials Page: Provide social proof

The next page that I'd increase any mortgage broker website would be a testimonials page. This is the place where you could record in one single spot most of the recommendations and testimonials that you've from your own past clients. That is key to establishing credibility and your audience, the people looking to use up your services ultimately.


Contact page: Let them contact you!

Finally, from anywhere on the site, have a clearly visible button that says contact me.

I think you should provide numerous channels while happy to cope with for them to reach you on. So you might include:

Mobile number


Skype handle

Email address

Or perhaps a simple form for them to complete their inquiry.

Client Portal: Start the supporting document collection and consulting process.


Social Media Links: Don't lose traffic!

What I'd avoid doing on the house page is directing them far from your website to social media.

You'll have recommendations and links to your Facebook page and social profiles in the footer, but try not to ensure it is a priority.

Try not to sue them as a contact method too. When people visit a Facebook page to get hold of someone, they get distracted and find other content and their Facebook feed.

Once you start to promote your business and pay to appear in the top link between Google, you wish to convert visitors to your website. You never want to send them away to Facebook to have distracted again.

Why reconsider a Facebook only or referral-only business if you're getting serious?

Facebook pages have almost no organic reach. If you develop a Facebook page and post content there, they'll not be seen without paying to enhance those posts.

Some say it it's free to produce a page on Facebook, but it's not free to achieve your audience.

Facebook also offers control over just how much you will need to pay to market (boost) your posts.

So get an internet site sorted. You can always create a typical page on Facebook, post content, and promote your business there too later on.

Sticking with a referral only strategy also limits your potential to grow. Referrals are significant. Nevertheless, when I get a referral, I do after receiving a suggestion from someone to Google them.

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