The technology-oriented enterprises are emerging all over the world. With the wide usage of smartphones, more development companies are heavily investing in mobile app development to take benefits of this surging demand.

With the great success of numerous mobile apps whether they are lifestyle or games apps or social media related apps, more number of companies are appearing to get the market share, and any mobile application development company can’t lose the chance to make the best out of this scenario.

However, most of the mobile app developers constantly face a plethora of common problems from designing to development of the app, and even releasing and marketing them efficiently and effectively.

Let’s take a look at the most common problems for mobile app developers and their solutions.

1. Ever-increasing Competition

Competition is quite fierce in the app development market with millions of mobile apps trying to get at the top of the others. Catering to a wide range of users who have shorter attention spans compared to past, is making things even more tedious. Mobile app developers have to figure out what are the major triggers for their respective target market and what they actually want.

Mobile app developers have to understand the highest lifetime value of the users, which is, those users who are much more likely to spend as well as spread the word about the mobile app within their social circle. App developers have to delve deeper in order to figure out how they can actually keep these users much more engaged for a longer period of time.

They have to undertake this major challenging task of keeping the innovation quotient of the app very high, which will make sure that more number of users remain engaged as well as assist in building a larger loyal customer base. Hire app developer who understands the importance of increasing user engagement in the app that leads to the success of the app.

2. Development Technology

The core technical problem of app development is choosing the best-suited development technology for the particular app and deciding whether to make a Native, Cross-platform, or Hybrid mobile application.

One can easily get the understanding of the related pros and cons offered by each of these platforms. But selecting the one which makes a better sense for any project can be quite difficult since app developers generally look for a particular one-size-fits-all solution.

In this case, an uninformed decision in effect choosing the development technology can certainly result in poor app performance, over-expenditure, and bad user experience. The best solution to this particular problem is to build the app on a platform which is quite flexible enough to be easily adaptable and also suits the target functionality of the user.

3. Compatibility with Different Devices

Another major challenge for any mobile application development company is to deal with different types of devices and their screen sizes which the app will require to fit. Designing as well as developing an app for just a few select devices and screen sizes aren’t the right option in current times.

The major challenge is to develop an app which can seamlessly run across different devices of a wide range of screen sizes. The solution to this particular problem is Responsive Design for apps. A responsive app design provides screens much more flexibility and hence, can easily be adjusted to suit various screen sizes and different formats.

4. Dealing with Variety of Operating Systems

It is not just the different devices and screen sizes which can be the major issue. Mobile app developers need to consider various operating systems too. The three major operating systems- Android, iOS and Windows, have their own respective set of UI patterns and objects. App developers need to conduct bug fixing on a constant basis across all these platforms. The best solution of this is preparation with a testing phase to deal with the various technical operating system issues.

Hire iPhone app developer who can test for iOS apps. Similarly, you can hire Android developer in case of Android apps. Developers can even release a beta version of their app in order to develop them later with various regular updates.

5. Security

Security remains to be a nagging issue for any mobile application development company. Viruses and malware problems may occur, and hardware/software fragmentation can make things much worse. There is certainly a lot of work that is required to be addressed like different app security issues, that certainly consumes a significant amount of time and money.

Apple has provided iOS developers with different strict guidelines for the purpose of iOS app development. However, there aren’t any instructions which are available officially for Android apps. If proper security measures don't comply, then lapse in security can certainly lead to information manipulation and misuse, scarce app adoption, and poor user experience.

The best approach for this problem is to meet the optimum security norms, protecting data, user credentials and financial transactions along with creating a secure customer usage section.


Mobile app development has transformed over the years. However, app developers face many common problems in designing and developing apps. To mitigate these issues, you need to hire app developer who knows the way around these problems and deliver you a problem-free app.

Author's Bio: 

Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Web and Mobile App Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.