Reputation is everything for a business. It attracts prospective partners, customers, and investors and, ultimately, boosts sales and revenues. A bad reputation, albeit, can make it increasingly difficult for you to get the suppliers/manufacturers you need, attract new customers and retain existing ones, and overall make it more inefficient for you to operate on a daily basis. If you want to move forward, it's paramount that you boost your business reputation with these six simple steps.

Keep Your Words

Being true to your words is what makes people trustworthy and reputable. It sounds so cliche and overused, but think about it - how many times did your suppliers tell you they'll deliver on a specific date only to have delays that affected your front-end? How many times have your employees promised one thing but failed to actually accomplish it? Keeping your words is central to a healthy business-customer relationship. Don't make any promises that you aren't 100 percent committed to achieving.

Be Helpful

A helpful business establishes a good reputation in the eyes of the public. Start by helping your workforce as empowering them also gives them the ability to help others around them. Helping employees reach their goals gives your management a good image, and the word gets passed on to their families and friends. Helping local communities through food drives and cleaning programs also make your business more personable instead of a mere company bred to churn profits.

Be a Stern Leader

In the world of business, you cannot please everybody. It's just the hard reality, one that will save may business owner’s resources if heeded. Be thoughtful of others but be stern as well. You don't want to be all over the place, trying to please customers and investors. This can create unnecessary pressure and stress on your business end. Instead, make decisions and follow through. While some may not be pleased with your decisions, many will respect you more for following through with your words.

Keep a Good Web Presence

According to the International Telecommunication Union, there are over three billion people using the web. That's a ton of coverage that can either work for your business or against it. Keeping a good brand presence online, however, can be tricky as there are always paid customer reviews who are biased and will say negative things about you no matter how well you perform. Fortunately, there are also tools and services that help in fixing a bad reputation and maintaining a good one. To start off, request a free analysis of your current reputation online.

Continue to Innovate

Reputation dies out as your product or service line also becomes less popular over time. Even great brands like Microsoft and Apple have all needed to proactively innovate new products to continuously stir interest in their brand. Don't allow your company to be a one-hit wonder. Instead, have a department who handles product research and development.

Admit Failed Projects

Shortcomings are normal in life, much more so in business. It's a never-ending series of decisions and project deadlines hence shortcomings are unavoidable. The graceful thing to do is admit such temporary failures and form a plan for the aftermath. This is how the business moves forward and how a CEO or manager restores their reputation in the eyes of both their workforce and the public.

A favorable reputation will help your company move forward. Keep in mind, however, that a strong reputation is not easily earned. You'll have to work your way through it just like every other business problem you encounter. Use the six tips above to simplify the process.

Author's Bio: 

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.