Need a Golf Marketing Plan That Actually Works?

If you’re reading this article, then you probably already have a golf marketing plan of some kind, but it’s likely that you’re not completely satisfied with it. Perhaps it’s not working at all, or maybe it’s not returning the kind of profit you think it could be. If that’s the case, then what you need is a golf course marketing strategy that actually works. You may think you have tried everything to increase your golf course revenue or club’s membership, but what you probably didn’t realize is that there’s an entirely new strategy of golf marketing that has been found to be much more effective than the marketing strategies typically embraced by experts. As the face of golf marketing has changed, so too has the face of marketing in general. This is good news for you. Why? Because even if you don’t have a whole lot of capital to dump into new marketing efforts, you can adjust your underlying golf course marketing strategy to see an increased return on your investment. Here’s how: • Follow up: Statistics show that the average customer interacts with a business or web site seven times before they actually buy. That means that in order to convert leads to sales, you have to follow up with potential members, and you have to do so consistently. Just because a lead isn’t ready to commit the first, second, or even third time they’re approached doesn’t necessarily mean the lead is bad; it may just mean that you need to be in front of them, when they are ready to golf or join a club. • Wow the Customer: Too many golf courses and clubs are under the misconception that once they have got a new golfer to play their course or join their club, their golf course marketing efforts are over when it comes to that particular lead. Nothing could be further from the truth. Any marketing expert will tell you that it is much easier to up sell or resell to an existing customer than it is to generate a new lead and convert that lead into revenue. In order to do that, you need to continue wowing your customer. Whether it’s impeccable customer service, exclusive golfer or member discounts, or added perks for loyal members, make that extra effort to let them know that they are truly appreciated. These kinds of ongoing golf course marketing efforts will be rewarded by referrals to new golfers and members. That means more revenue for your golf course or private country club without the hefty investment associated with generating new leads. • Get the Tools You Need: Following up and wowing the customer sound great, but you’re probably thinking it’s not very practical. Why? Because it takes a whole lot of extra time and effort, right? Not necessarily. With virtual golf course marketing tools available here at ICP, transforming and maximizing your club marketing strategies is essentially effortless. We’ll provide you with the tools, resources, and services you need to increase your course or club memberships and revenue without sacrificing your own time and effort—that way, you can focus on making your course or private country club the best it can be. To find out more about the innovative golf marketing strategies offered by ICP, log onto www.icptoday.com or call 866-636-6789, and discover a new way to attract more members and more revenue!