Never Give Up!
Written by David Wyatt
Who said starting a business was going to be easy? For those of you who are about to give up,let me share with you the story of 2 people who never gave up and came out on top! The first one is about a lady by the name of Mrs.Debbie Field's,she is the C.E.O of Mrs Fields' Original Cookies,Inc.When she was only 13 years old she would bake chocolate chip cookies for her family and friends.Years later she baked some cookies for her husband's business associates,as word of mouth spread(or should we say word of cookie)she got the idea of starting a business,when she shared this idea with her friends, she was told it would not work.The following is a sample of reasons people gave to why it won't work;"The price of sugar is too high" "Nobody eats soft cookies" "Too many companies doing it already" "It would cost too much to start a new company" "Nobody will loan you the money" Her husband went along with her idea and together they went to a bank and got a loan.The rest as they say is history. The next business success story is about a man by the name of Mr.Fred Smith,he is the C.E.O of Federal Express.It all started with a term paper he wrote for an economics class while he was a student at Yale University.Mr.Smith felt that the most efficient way to move air freight was to have a cental hub(which was later to be Memphis)where all package's would be sent and then have them put on a private fleet of aircraft that would fly the package's to their final destination.He got a grade of "C" on his term paper,he was told his business idea would not work because people were already useing the United States Post Office or they used U.P.S (United Parcel Service) to get package's to their destination.Mr.Smith did some testing of his idea with a marketing friend,he ask his buddy to do some research-he wanted him to find out if company's would use a service that could guarantee a package ove
ight.About two week's later the answer came back-company's not only would use this type of service but would be willing to pay a premium for it! Based on this Information Mr.Smith was able to get a loan for 91 million(he also had 4 million from an Inheritance)to start the company.Federal Express is now a Fortune 500 company! So don't give up!
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