New ultrabooks hit the market

A new model of personal computers will have great impact on hi-tech hardware.

Based on Apple's MacBook Air concept, the cheaper "ultrabooks" that began reaching the market in October weigh just 1.3kg and the thickness is 15mm to 20mm.

They use Intel microprocessors to run faster than other light PCs and their batteries last longer since traditional battery could only sustain less than five hours.

The world's No4 PC maker Acer and fifth-ranked Asustek Computer, both from Taipei, released their first ultrabooks in the past five months.

The release of the Windows-based computers beat overseas rivals such as HP and Lenovo.

It is definitely correct that everyone will agree the thinner, the better, which is the mega trend for computer design revolution.

Taiwanese tech firms are notoriously behind on branding their own products. They carved a niche in the production chain more than three decades ago as contractors for Silicon Valley brands.

Only recently, as margins for original equipment manufacturing began falling, did they begin to develop their own products. Because of that lag, the likes of Dell, HP, Lenovo and Toshiba have dominated global sales channels and gained more name recognition.

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