As 2012 coming to an end, it’s time to rouse you to a fresh start. Obviously as the time change, the strategy and the ways have to modify. As per the early forecast one thing is clear, the b2b lead generation in 2013 won’t be effective without proper content creation. So wake up guys, it’s time to renovate your editorial section.

Sharpen your pencils, as I am going to share 5 things that I have implemented and now it’s your turn to enhance the content marketing strategy.

Customer Personas:

It’s better to stop the term “customer.” Customers are people and you know people change with the time. If people change, then you need to change along with them. The choice, and need of a person will change with time and you need to study their perception of buying. And the only way is to get out and try to talk with your customers and ask them to give feedback. Remember, feedback is the only way to improve your strategies.

Keyword Strategy:

There are two things you need before you can start generating leads with inbound marketing content creation. The first is your customer/buyer personas and the second is a keyword strategy to match. Since you’ve just re-evaluated your customer personas, now it’s time to adjust your keyword strategy accordingly.

After getting the feedback, you should get a clear picture about what your customers are searching on the web. Which keywords are getting more used, and which are used least. After understanding this, you only set your keyword strategy for the better response.

Editorial Calendar:

Maintaining an editorial calendar is must. You need aware of what is happening around the globe. Along with you need to allocate proper days for posting your content. Don’t stop there though, pay attention to the latest industry-related news so that you can write timely content – the best way to do this is by setting up a Google Alert.
The timely posted contents have more response rates comparing to those which are being posted any day without understanding the time and day.

Get Everyone Involved:

This is key for an effective content creation; both your content and entire inbound strategy might suffer if you don’t. If you’re a one-man/woman marketing team it can be difficult and frustrating to come up with fresh content regularly. Besides, your customers and prospects want to hear from the rest of your team – they each have a unique perspective and can contribute something fresh.


Author's Bio: 

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale.