No One Clicks On Pay Per Click Ads

The title of this blog really gives me a laugh. Over the years, I have heard this a few times from business owners and even recently my manager heard this same comment from a potential employee. Pay per click advertising, PPC, Google Ad Words or whatever you call it is not only a great way for local and national businesses to generate targeted visitors for their websites but best of all, you only pay when that visitor clicks on the ad and is transferred to your website. Here is a breakdown of Google’s advertising revenues (money from pay per click ads) over the last 5 years: 2007 -- $16.4 Billionrn2008 -- $21.1 Billionrn2009 -- $22.9 Billionrn2010 -- $28.2 Billionrn2011 -- $26.3 Billion (Through Q3) I will be the first to say that pay per click advertising should not be the only online strategy a business owner uses but it should be in their arsenal. Obviously people click on the ads and from Google’s revenue numbers above, it is crystal clear that they click on those paid text ads a whole bunch. Why would you leave this business on the table when it could be yours? Are you using pay per click ads for your business? Why or why not? What sort of results have you seen? What changes have you incorporated in your paid search strategy to make it more profitable? Pay Per Click Advertising 2.0 Google has done it again. What’s that you say? Launch another update. This time, the update is for its Ad Words program. So here’s the update: if you currently run a pay per click advertising campaign through Google Ad Words, you now have the ability to bid for clicks AND phone calls. If you would like to activate bid-per-call for your pay per click advertising campaign, you need to select the choice to use a Google forwarding number once you set up call extensions. By using a Google forwarding number, Google will display a unique phone number in your ad and the phone number will be displayed whether a consumer is seeing your ad through a computer or tablet. When a prospective customer manually dials the Google forwarding number, Google will then route the call to your designated business line. With this new feature, you will see detailed call information in your reports including the number of calls you received, call length, and the inbound area code to name a few. About Alan Moore: Alan is an Internet Marketing Consultant with Reach Local Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation