One CRM Application, Accessible from Multiple Devices

The excitement and user engagement created by mobile devices such as iPads are driving the convergence of field sales and marketing teams’ personal and professional lives. Those accustomed to using iPhones, iPads and Android smartphones are keen to use them to do their jobs as well. Yet, many organizations haven’t made the connection on how to capitalize on these mobility tools with the corresponding CRM software systems and field force automation applications.

What does this mean for pharma sales management? As employees want the same touch screens and easy-to-use tools, there’s a “Bring Your Own Devices” movement happening in the workplace. To make the most of this enthusiasm, CRM software systems and field force automation solutions with an operating system that can be used across any device need to be an essential component. A single, device-independent point of access gives reps the ability to work with the same tools that they depend on daily, along with a user experience that will ensure maximum productivity.

Implementing a strategy where sales reps use their own devices can ensure streamlined operations across the field force. With a zero-install CRM solution that can work on any major mobile device, organizations don’t have to spend the time, money and resources on installing new software for each and every piece of equipment. This is especially helpful in the face of constantly changing mobile technology. As new releases and products continually appear on the market, it is no longer worthwhile for companies to rely on device-specific applications. With a robust CRM solution that works on all major platforms and devices, field force reps can continue to seamlessly perform their jobs on whichever device they have in their hands at the moment.

While the iPad, which has led the current mobile revolution, may be the device of choice at the moment, it is not an open, full replacement solution. In comparison, the Android operating system is open but not yet fully mature. Whichever device reps prefer, it is a good idea to future proof your selection of a CRM software system or field force automation solution by looking for a CRM application that has the flexibility to operate on a range of mobile devices. Hence, it would be better if your CRM can work on Androids or iPhones or CRM on iPads. And therefore, your teams can have remote access to critical CRM data when and where it’s needed, helping you maximize productivity and efficiency in the field.