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Optimized minisite design for faster page loading

Written by Amit Bhattachraya

Topic: Internet MarketingPublished December 19, 2012
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If your site has all feel-good factors still it fails to cache on those components, it means the problem lies elsewhere. It may be due to lack of optimization that takes long time for the site to load. Optimize your minisite design to achieve your web dream of increasing traffic and turn-over. Your site is engaging in look still it fails to get you good result, have you ever wondered why? It may be due to non-optimization of site which is responsible for its slow loading. Most of us are not familiar with minisite optimization and what purpose it serves. Without optimizing your site, it is not possible to reach your target audience. Mere presence on World Wide Web does not ensure success in terms of more visitors, more clicks and more revenues. All these web dreams will remain unachieved if the site takes too much time for loading. Online visitors and buyers will move to other websites that sell similar products. Here lies the importance of optimizing a minsite design. The online crews are very impatient; they are less likely to wait long for site loading. They seem to be always in a hurry and need everything on demand. If your site takes more than a few seconds to load, these people will open new tabs to browse other websites. Remember, you are not alone on the web zone; other competitors are trying hard to get attention from the same mass and market. It needs to be above the fold. Slow loading may be due to technical fault but that is not the only reason for such a bad experience, lack of optimization has also a finger in the pie. Let us now see how to optimize a minisite design. Create it Simple but Attractive On their first visit to your site, the net crazies decide whether they will stay longer on and browse through your site or click on close button and go elsewhere. The first impression is the most crucial factor to win your target customers. The designing part is intimately related with loading time. If the site looks flashy and overstuffed with too many images and animated graphics, it will take longer to load. Overdoing on designing front means a complete waste of time and money but getting nothing in return. Keep it simple, neat and clean. Images, animated visuals are an integral part of a minisite design and up its ‘appeal’ quotient but much use of them adds to load time. Fresh and catchy feel is important but more than important is to maintain simplicity throughout the page. Apart from using optimal number of images on your minisite pages, you should get reed of unnecessary codes from the page. Try use smaller images (byte sizes) for fast page loading. Using CSS for repeat codes and page styling makes the page coding light in byte size. The longer the page content, the more careful you have to be. These days videos are widely used in minisites. These videos must be optimized for fast loading and streaming. Try to avoid much graphics in pages which have one or more videos in it. While working on your minisite design, make sure not to integrate those features and images that make your site heavy and slow but add little to its potential convertibility. minisite design

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A minisite is more interactive compared to normal websites. This interactivity increases the rate of conversion. Unfortunately you will be a loser on that ground due to sluggish site loading. Put yourself in your visitors’ shoes and try to feel their frustration when they click on your site URL but nothing pops up. ebook design