What do you usually want to achieve in a year? Perhaps, you dream of increasing 25% of earnings before interest, taxes, depreciation and amortization. Somehow, you direct your team to rank first in the most admired companies in the world. Or it can be that you are heading to be hailed as biggest gainer in stock exchange. So easy to imagine, but when slapped by reality, each phase of a long climb is adorned with difficulties and struggles.

In order to reach different enviable constellation of your goals, you must first be successful in lead generation. There can be no sales if sales leads are not identified and generated. There can be no profit if these prospects do not qualify. There can be no success if appointments are not set and your sales people do not closed a sale. When you think of the future, be critical in analyzing of what you can do in the present.


Most likely, you decide building an in-house firm to do lead generation services. Then, you will enumerate every expense that will be incurred. These expenditures will usually include, but not limited to, building infrastructures, hiring, training and employing new employees, furniture and fixtures, utilities, fixed and variables costs, administrative and office supplies. All of these and more are highly needed to ensure that everything will work according to the plans. Needless to say, it will still take time, lots of it, before you start your operations. It sounds costly and time-consuming, isn't it?

The good thing is you can outsource your lead generation services to the right telemarketing company, most likely an offshore company. Meaning to say, the service provider will do all of the processes in the lead generation sales cycle, except of course for the presentation of products and services.

Why do you need to outsource? I will give you three quick reasons. First, it is cost-effective without compromising the quality of services. It is a great relief on your part to pay only for the services that they render and not on every specific account, i.e. salaries, insurance, etc. Second, they have the competitive workforce, who are armed with skills in speech, interpersonal, selling, listening and computer. Third, they have an updated technology.

When you believe that your company objectives are possible, you have to put trust to this company, after careful probe, observation and screening. After all, partnering results to risk sharing and greater chances of success. Haven't just the Bible state that two is better than one?


Mortality rate in business seems fair. Yet, you wouldn't like your company to be listed in business obituary, would you? In this dog-eat-dog business world where the economy is always in a wave pattern, you may never know when your firm will be up or down. All you need to do is to prepare for a bare-bones battle in order to survive. By seeking the assistance of a telemarketing firm, your immunity against fiasco and threats is doubled.

It is with outsourcing that your dreams seemed closer than ever. If you believe that you have the power to reach each of those stars, be it giant or dwarf, you need a partner to weather the storm that might come out of nowhere in the long journey. Success only comes after you have survived.

Dream. Believe. Survive.

Author's Bio: 

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/