Pamper Your Clients On and Off the Table

This is part 3 of 7 Biggest Business Mistakes Health Practitioners Make.nn----------------------------------------------------------------------

Mistake 3: Neglecting Your Current Clients

Do you know the feeling of always being the one to contact a friend nand never being contacted in return? It will not take long until you nstop calling her a friend and then stop making contact.

Now ask yourself how often you have made contact with your current nclients? If you have ever done it, you are far ahead of other health npractitioners. Most just wait for clients to call for the next nappointment.

Follow-up
Make follow-ups a part of looking after your clients. Focus on their nwellbeing, rather than on trying to sell them another appointment nand you will see how much more they will come to you.

The time-frame for follow-ups really depends on your modality and nyou have to choose what is appropriate. However, the maximum time nto leave between contacts is 3 months.

Referrals
If you provide a great service and your clients are happy with you, nyou are actually doing them a favour by asking for referrals. Why?
Because they will have the satisfaction of having helped one of their nfriends to solve a problem and they will have helped you to get a new nclient.

The best time to ask for referrals is after they have seen you a few ntimes and are getting better. Use the time before a session when you njust chat to ask whether any of their friends might benefit from your nservice as well.

Most people do not actively think about it, but when they do, can nthink of others who have the same problem. They might tell you nsomeone or just start thinking.

If they told you someone, you can refer to that person at the end of nour session and make a special offer that your client can pass on to ntheir friend.

Make sure you always thank the referrer when a new client comes nbecause of them.

Already posted:
Mistake 1: Being a Jack of All Trades
Mistake 2: Producing a Brochure

Still to come:
Mistake 4: Hiding at Home
Mistake 5: Failing to Pla

Mistake 6: Working Without Financial Stability
Mistake 7: Doing it Alone