Penguin went live on 23 September 2016. This was almost two years after the release of the first Penguin update. While the release of Hummingbird saw a lot of outcries from webmasters and SEOs, Penguin is quite a mellow and welcome change for many.
Penguin 4.0 ushers in a new era for SEOs and webmasters. Quite contrary to the initial years, Penguin seems to be beneficial for the rankings of a number of websites. It is simple, easy to understand and also quite gradual as compared to many previous updates.
No punishment, only devaluation:
We have seen websites being penalized for having spammy links by the earlier versions of Penguin. The new version simply devalues the websites instead of going out on a limb and “punishing” them.
Real-time data recovery:
For a change, Penguin 4.0 refreshes all data in real-time. This update has been seamlessly integrated into Google’s core algorithm that makes it a lot faster. This literally translates to immediate recovery of data after restoration of websites. So all changes made on a webpage or a website will be brought into effect as soon as the spiders have finished their recrawling and reindexing.
Granular design:
Spam signals are read and filtered out by Penguin 4.0. This means, it is more granular and does not devaluate the entire website. Here, all webmasters and SEO experts can expect to learn from their mistakes rather than pay heftily in terms of internet traffic, as was the norm before Penguin 4.0 came into being.
Negative SEO is a thing of the past:
Negative SEO is a terror for any legit
digital SE optimization agency . Google may have denied NSEO for years now, but personally, I find it difficult to believe that it has no chance of affecting a site’s rankings. With the advent of Penguin 4.0 this may just come to an end since it ignored all spammy links without penalizing the entire website. Negative SEO is becoming more obsolete by the day.
Positive reinforcements:
Rather than indulging in SEO manipulation, Penguin 4.0 urges SEO firms and websites to adopt real strategies. It also rewards all websites for legitimate SEO practices. It is quite the nail in the coffin for fictitious SEO agencies that specialize in spammy services in the name of SEO.
Penguin 4.0 has been carrying on the Penguin legacy that vows to put a stop to SEO malpractices. The trend of black hat SEO has already come to an end. It is now time for the legitimate websites and firms to thrive. The rewarding system of Penguin 4.0 will most definitely cause a lot of SEO firms to take to healthy practices and rise through the spammy links. All in all, good practices lead to good reputation. And Penguin 4.0 has come as the harbinger of hope for all websites that had been wrongfully buried under the muck of unscrupulous websites with spammy links and stuffed keywords.