Personal Branding | Personality of the Month | King Khan of Bollywood – Shah Rukh Khan

What is Charisma?
A special power that some people have naturally that makes them able to influence other people and attract their attention and admiration – as defined by Cambridge Dictionary. It is that pivotal key that amps your Personal Branding. Whether it is Byjus or BigBasket, Shah Rukh Khan continues to cash in his brand image with élan and humility!
As we write yet another blog on personality of the month and try to take the positive traits of Personal Branding from these inspiring role models, who better than Shah Rukh Khan can exuberate the charisma even as he turned 54 on 2nd November this year!
Charisma is your own personal magnet, that power - that draws people towards you. It is a replication of your positive self-image, best projected through your body language, responsive behavior, appearance, timing of Communication and many other aspects of Personality. Charisma can open many avenues and opportunities in life. Few can argue that one of the main reasons for the impressive Bollywood journey of Shah Rukh Khan is his abundant charisma. Shah Rukh is not just an actor, entertainer or performer, but also a classic and living example of the fact that if one wishes to utilize his opportunities intelligently along with his God-gifted talent, then no one can stop one from conquering their goals. His words from his movie, Om Shanti Om, are still etched in few motivational references “Kehte hain agar kisi cheez ko dil se chaho, toh puri kainaat useh tumse milane ki koshish mein lag jaati hai”
Till date, SRK has won the hearts and wooed his audience with not only his impeccable acting skills but also his charismatic persona that reflects through his stage appearances and romantic hero roles. His iconic role ‘Rahul’ in many of his movies always have potrayed his attributes of being a caring, enigmatic, responsible, protective, larger than life person. There are hundreds whose lives have been touched by SRK’s personality traits.

Body Language
SRK’s Body language is a testiment of years of efforts in refining not only his acting skills but also his entire package. It exuberates a sense of confidence at every milestone of his career and in every public appearance. His fluid gait, solid gaze and million dollar smile with dimpled charm melts the knees of many. His body posture always brings out his readiness and grace. Every single detail is well worked to give out the right vibes and win million hearts at a glance.

Communication Style
Hailing from a very middle class upbringing, SRK has tried to build a huge appetite for knowledge and language. His enthusiasm to keep learning and staying abreast with the current happenings of the world has helped him to master his articulation and speaking right in real and reel lives. He also uses the right mix of voice modulation with the right density when he is addressing the public at events, conferences, or award functions. His every word spoken is calculated and appropriate keeping the context in mind, which makes him unique and respectable orator.

Self- Belief
The Padma Shri awardee is an admirable social figure apart from his accomplishments in his blockbuster Bollywood movies. Some of his movies such as DDLJ, KKHH, Kal Ho Na Ho, Veer Zara, Kabhi Khushi Kabhi Gham, Chake De, etc have left lasting impressions on the audiences till date and have left the audience teary and overjoyed at the same time.
It is through his powerful dialogue delivery and presentation that have made these movies epic and indispensible. Shah Rukh has also shown his sensible business acumen by efficiently managing his own production house and also as a responsible co-owner of the Kolkata Knight Riders team in the Indian Premier League. He is a self-made actor, dons multiple hats of an actor, entrepreneur, entertainer and a family man too. In his words, he believes that Learn to laugh at yourself at every chance in life and if you manage to learn to not take oneself very seriously; you will disarm life’s power to beat you down no matter how big and larger than life you become.
SRK has won and stolen the hearts of many internationally and nationally and taught them the true meaning of love and friendship through his films, his charismatic acting and stellar performances in his blockbuster romantic movies. Even roles in Fan, Zero and Dilwale wun critical acclaim and accolades which shows truly how he believes in his abilities and dreams. Even movies like the recently launched ‘Bala’ give a special mention to SRK’s signature pose of stretching his arms in romantic ways and that goes on to state that actors will come and go; but SRK’s legacy and charisma is here to stay – yesterday, today and forever.
SRK continues to be one of the most revered and admirable figure for his personality, dedication, persistence, grace and humility and his never give up attitude that has and still inspires many others to admire and follow him greatly. With time, he has only excelled and gained power and mastery in his trade and ruled the charts of Bollywood as King Khan.
Khan, who has featured in more than 80 films, has been presented with an honorary doctorate from the University of Edinburgh, Scotland in the year 2015 in acknowledgment of his outstanding record of philanthropy, altruism and humanitarianism and his global influence and reach as an actor.
It is his positive aura; charming personality and dedication that has led him win our hearts and achieve an undefeatable place in the Film industry forever!

Stay tuned with more such Personal branding tips and views through our trilogy series of inspiring Personalities of the month with larger than life potrayal of Bollywood Celebrities and living legends.
This blog has been written by author, influencer and personal excellence coach at one of the Top 10 Personality Development institutes in India 2019. For enhancing your personal quotient and cultivating your personal branding and personality development traits, log onto www.nirmitiacademy.com today!