It’s been said that time is wealth, so we need to save time. However, every time following the terms of priests and masters won’t be good as the time changes so as the trend. If you listen to my words, then I would say patience is more important than time. As it makes us stronger and at the same time we spend time exercising our mind to get something different and innovative.

Coming into the email list I would say it’s one type of gamble that is need to be patient and at the same time it’s needed to spend some time. Without any prior experience, the sheer numbers involved have them thinking that a single broadcast to an email list will make them immediately and wildly wealthy.

While this certainly would be nice, email marketing unfortunately just doesn’t work that way in the real world.
Facts reveal that many marketers new to the email channel presume that ROI can be measured according to the same metrics as a traditional mail campaign. They later learn that email marketing metrics more closely resemble those of display advertising or television broadcast campaigns.

But if you go with the fact, then, it is common marketing knowledge that a person must see your message at least 7 times before acting on it. Broadcasting once is like stepping ahead that is appreciated, but for getting results, once simply is not enough. The actual returns come back your way, only when you have broadcasted it multiple times. And if I say multiple times, then it should be seven or more than it.

Too often, we see businesses try one email broadcast who, when the returns aren’t what they expected, write the entire medium off without giving it a second try. Worse yet, many of them blame the email lists themselves. Even the highest-quality email lists may not show you the returns you expect, if you don’t give them the chance to perform under their optimal conditions, and that means repetition.

These days it pretty common that people inundated with so many emails that a single message from a company simply doesn’t make the cut. Think from their prospective also. Why they going to response your email? Are you sure that they are interested with your email? The truth is they have very little reason to open a single email from a business they don’t know.

Even if they were potentially interested in what you have to offer, single emails are often simply lost amongst the flood. In fact, the quality mail with excellent subject line also cannot guarantee 100% readership of your email. How they can guarantee, if, you have given multiple emails that also with killer subjects line then only there is chance to demonstrate you and your business.

People may not open your first email, but once they’ve seen your name and subject line several times, a genuine curiosity may be sparked. At that point, you have shown that you are persistent, that you really do want their attention and that you have something to offer, (and hopefully you really do!).

The truth and the outcome of this article would be the patience and regular interaction with your prospective can get you the attention from your targeted customers. The real matter is that email marketing, and direct marketing in general, do produce short-term rewards, but where they really shine is in the long term.


Author's Bio: 

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.