Are you giving sales presentations that win clients and prospects? Discover the 'honey' that helps you attract new clients and boost your business.

Grow your business by using positive, up-beat presentation skills.

The classic saying is a little different. I know. But, humor me. Here's the version to help you win new clients and boost your business.

"You catch more clients with honey - than with vinegar."

Think about it.

When you are energetic, happy and positive - it shows. People feel it. And these days, with so many sorry stories and awful reports, a smiling face attracts business.

Clients are looking for more than just a good deal or a cheap price. They want to have a positive experience with vendors and strategic partners. When you smile, add value, and are unswervingly positive - people notice.

Just consider the case of two sales professionals. Let's call them: Mike and Dave.

Mike is happy, energetic and passionate in presenting. He smiles even when the going gets rough. He has a 'can-do' attitude and remarkable perseverance. Clients and prospects look forward to talking with him and always feel that they got more than expected. They remember him for years after meeting him.

Now, let's look at Dave.

Dave is brilliant. And he knows it. In fact, he thinks he is smarter than everyone else. He tends to give presentations that are educational and informative - but there's always a touch of cynicism.

It seems to the audience as if Dave feels he has more important things to do. People remember this gut feeling - and guess how it makes them feel?

Hint: more is showing than you think.

Plus, it gets more intense. Mike and Dave are now using video and webinars. They are running virtual meetings for clients and prospects. Their attitudes are showing on camera- more than they think.

Here's why: If you are giving presentations on camera, everything shows. Big time.

Your attitude is transparent. What you are feeling gets magnified on camera. Let's talk about you tube, Internet video and leadership videocasts. Let's talk about customer webinars and virtual meetings with prospects.

How does your attitude show? It shows up in: Your voice. Your timeliness. Your demeanor. Your tone. Your body language. These all speaks volumes. And if you aren't literally in the room to correct perceptions and clarify what you really mean.

My hunch is this is a primal response:

No one likes being talked down to.

It reminds us of school. Being scolded by parents. Reprimands from teachers at boarding school or officers at military training. It reminds us of all the times we were criticized, ostracized, or put down.

It's an awful feeling, much kind of like getting a report card full of failing marks. Or a red-inked paper filled with, "Poor research!" "Needs rewrite" written in all capital letters.

But, back to our two-some. Who wins more clients? Who do people want to work with - Mike or Dave?

Hmmm. Tough choice.

Take Mike's lead. In business presenting - in person and on camera, be energetic, passionate and positive. This is the mark of a vendor people choose to work with.

Get exceptional results by focusing on your positive attitude and learning new presentation skills. Tell simple, easy-to-understand stories and grow your business with dynamic, upbeat delivery.

Author's Bio: 

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through online presentation skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: