Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama.

In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media.

President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling on the influence of social media.

Fast forward to today, we know just how influential social media can be and not necessarily always so positive.Whether there be “interferences,” paid ads, or just the backend algorithm of the social network, there is more working behind the scenes on what the content users are shown than one would imagine.

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