Prevent PrestaShop Cart Abandonment with Google's Enhanced eCommerce Feature

Setting up an online store with PrestaShop happens to be the judicious choice for the SMEs. The expectation from any of the online store would be sales, revenue, and profits. With PrestaShop Shopping Cart Development, the above-mentioned clear advantage could be availed. It is simpler to install, use, and economical on consumption of resources. The shopping cart helps the admin to manage the featured products. The admin is able to add, delete, or edit the product categories or the images; provide a discount on the particular products; review the summary of online orders; manage the cart with reference to the stock, arrivals, clearance sale, and etc., in a convenient way. From customers' point of view, it facilitates the customers to operate easily, sign in, search the products as desired, add or remove the product to/from the cart, preview the orders before going for the payment, check out easily by paying securely. Moving further, in addition to the integration of shopping cart, the merchants may look for custom development of PrestaShop store to increase revenue. They may go for the enhanced E-commerce, a feature introduced by Google Analytics. It gives a complete insight into the statistics and conversion opportunities. With the help of this, the merchants are able to:

• Understand the behavior of the customers while abandoning or furthering the cart for a purchase.
• Analyze how and where the customers initiate abandonment. The report study will emphasize the stage in the sales funnel which let go the visitors.
• Enjoy how the visitors engage with the products. For instance, just by looking at the number of views for a product, one may see the conversion rate.
• Avail comprehensive reports such as the average order value, number of products in a transaction, percent of the users who added the products to the cart, and thus identify the potential of the product.
• Further, the merchants may affiliate the code report so as to know the transactions, revenues, and the order value from the affiliates.
• Generate the product coupon reports and see the profit in terms of purchase owing to the coupons, and, etc.

When the merchant is able to see the abandonment of the product after adding to the cart, he may make an attempt to push the product by slashing the price, adding gift coupons or any other exclusive marketing tricks to gain the sales as expected. Mention no to say, it is just an initial step towards increasing sales and there would be more possibilities as the study proceeds on real-time.