When it comes to channel partner communications, a PRM Portal becomes incredibly important. Investing in these programs will ensure the effective working of a marketing channel and it will eventually affect your profits and sales. For producers, manufacturers or brands who are entirely dependent on channels for distribution of their products, implementing effective PRM portals is a must.

Partner Relationship Management

Companies can collaborate more effectively with the channel partners if they put emphasis on partner relationship management. This will help increase channel revenues and achieve partner loyalty as well. A good PRM Portal is important if you want a complete solution to this. With a good PRM portal you get integrated CRM and PRM with complete visibility and complete partner life cycle management. Through customizable portals and branding you can also get high adoption.

PRM Portal Programs

PRM portal programs can manage indirect channel sales and grant you unparalleled visibility. This way partners will have access to leads and other essential data which in turn will enable them to collaborate on deals and become successful. If the program is easy and functional, higher levels of partner adoption can be expected when partners are trying to do business with you. Software solutions like Relayware Content & Portal Manager can offer you all this and more.

Content and Portal Manager Program

Channel Partner Communications can be enhanced and smoothened by applying proper portal manager programs. The program from Relayware is powerful and helps you manage and maintain a compelling website and a well structured portal with personalization options and rich content. You can also automate every element of your partner program to make it a sales enablement interface and a two way communication solution.

An effective partner program can go well with such a program and PRM portals can generate increased sales by empowering your partners to campaign for your brand. They also reduce your channel management costs so you can get more benefits. They will continue to give measurable gains once they are deployed and soon you can enjoy strengthened partner loyalty too.

This program offers features like integrated file and asset library, corporate look and feel, Customizable, Powerful enterprise-class hybrid page, brandable portal style sheets and border-sets, Profile-driven content visibility, Partner registration, approvals workflow, Online training registration, Lead management, MDF and co-op marketing, Partner self-profiling, Customizable joint marketing, Software license renewals, Closed loop partner marketing communications, Loyalty and incentive program participation, Special pricing and bid management and deal registration.

Partner Relationship Management tools and Partner Registration and Profiling is also a part of these portals. This is the best way to enhance your sales and increase your profits within the first few months of implementation. Since you get guaranteed and quick results, you will find that this portal can help you a lot in the long term. With increased partner loyalty you can get a lot more benefits and this is very important for those companies who rely constantly on partner distribution through channels. This secure and password protected portal enables your partners to access personalized content.

Author's Bio: 

Walt Robertson works as a consultant for one of the reputed PRM firm. Being a passionate writer, he loves to give answers to topics related to channel partner management, PRM portal programs and much more. He has his best hand on channel partner communications which is effective in deepening relationships which further helps in increasing partner loyalty and sales volume.