If you are running a Magento 2 website for years now and still do not have a solid customer base then you probably need to sit down and contemplate.

Does this hit you on the right nerve?

I can help you with that.

There might be several questions in your head- how to retain customers? How to make their shopping experience fun? How to set my eStore apart?

The answer to this is- CUSTOMIZE.
Start providing your customers with personalized products. According to research by Invest, 45% of consumers appreciate e-commerce websites that offer personalized recommendations. If your customer wants a specific colored t-shirt with a quote on it then give him that. You can let your customer craft designs and print products with the help of Magento 2 Product Designer tool. This will improve your customer’s shopping experience and make him feel special.

Remarkable customer experience is the pulse of your business. It promotes customer loyalty, encourages brand advocacy, and helps retain customers. By providing a personalized experience you give a boost to consumer satisfaction which in turn will provide you with these benefits.

Let’s explore how you can do this with the help of a product designer tool!

Improving Customer Experience
Not all your customers are the same. And every Customer likes a product that is just for them. With product personalization, you can cater to the unique demand of customers. Suppose there are two customers. One wants a black t-shirt with a quote on it and the other wants a fan-fiction image imprinted on the t-shirt. If you have a product designer tool, both will get what they want. And this by just pressing a button.

Customization adds a personal touch to the product. When customers design a product themselves, the result they get is of immense value to them. This is a great way to increase customer satisfaction, loyalty and engagement.

Happy Customers are Loyal Customers
What is the biggest asset for a brand?
Brand website? Products? Revenues?

No. It is a loyal customer.

A loyal customer is likely to purchase from you again and eventually become your brand’s advocate. The key to customer retention is by providing a seamless customer experience. Studies reveal that satisfied customers contribute 2.6 times as much sales to a company.

Customers swiftly change their brand preference when they do not get what they want. Personalization by giving customers what they want creates a closer bond between them and the brand. Once this bond is established, no matter how hard your competitors try they won’t be able to attract your customers.

Moreover, loyal customers serve as marketing champions for your brand. Suppose a customer creates a personalized mug using your Magento 2 product designer and he loves the end-product, there are chances he will suggest your brand every time his acquaintance is looking for a customized product. This way loyal customers will promote your brand to others.

How will Magento Product Designer Help You Achieve your Goal?

Our Web-to-print Magento comes with a wide range of features and functionalities. Following are the features of the tool that will help your customers design their favorite product hand hence improve the shopping experience.

10,000+ Customizable Clipart
Mobile Responsive
Multilingual Support
CMYK Color Support with RGB
Custom Fonts Upload
Lock/Unlock Element
Preview All Sides
Object Grouping

Conclusion

I hope you have realized the importance of personalization and are ready to fight back. It could be a game-changer for your eCommerce store. You can check out the live demo of Magento 2 product designer tool and transform your eCommerce Store into a creative studio.

Original Source: https://customerthink.com/product-customization-improving-customer-experience-by-design-tools/

Author's Bio: 

Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software & Web-to-Print Storefront Solution.