As one of the most popular social networking sites online, Facebook provides you the opportunity to promote yourself, your site, your business, your events, and your clients.

Facebook, due to its social nature, creates a lot of opportunity to promote your products and services. However, this is not its only purpose.

Always keep in mind that Social Networks are a place to build relationships. If you don’t spend time nurturing the relationships it is likely you will not gain much benefit from your time invested.

Three top ways to promote yourself on Facebook are with Groups, Fan Pages and Events postings.

Fan Pages
Events postings

Profiles / Timelines
In virtually every Social Network you belong to, you will likely need to set up a profile. A profile gives information to others about who you are.

The amount you can put in your profile is determined by the rules of that Social Network.

The social media world is about you connecting with others. Avoid being too “dry” in building your profile. Add your own personality in such a way that regardless of who reads it, listens to it or sees it, you are comfortable with what you share.

As you develop your profile, spend time building a solid profile.

Rather than simply putting your name and birth date up, what else would you like people to know about you?

You can add in pictures, likes, your geographic location, marital status, religious leanings and political persuasion to name just a few of the items for a profile.

Internet security experts have great concerns for the lack of information many people have regarding how to protect themselves from scams in Social Networks. Realize that not everyone is who they say they are and if you give too much information, you could be setting yourself up for major problems.

The reason social networking sites are extremely vulnerable is because the communities are set up with what we like to believe is an element of trust. In most cases, we don’t expect to be ripped off or scammed by other users which make users easy targets.

It’s not that you have to be paranoid; it simply means you need to be cautious.

Here’s a great example: Lots of people post personal information like their full birth date for everyone to see, including the year. This is not the best choice. Showing your full birth date is simply an invitation to unscrupulous people who are looking for easy victims for identity theft.

Another example: Avoid giving too much information about when you are going to be away from your home. “George and I are going to be vacationing for a month in the Bahamas. I hope my plants are okay when I return.“

If that isn’t an invitation for problems, I don’t know what is.

Yet more: Be cautious of links you click on in messages for software downloads or using new applications. Even it if comes from someone you know, it can contain a virus.

Keeping your Internet security software up to date creates the first line of defense against this sort of attack.

Just as with email, don’t automatically assume that every message you receive is from the person who sent it.

Here are just a handful of things to be aware of

False identity
Identity theft
Sending and receiving spam

Reduce this danger by limiting the amount of information you post on your profile page and listing an email address that you set up specifically for your Social Networking activities.

Safety tips directly from Facebook:

Author's Bio: 

Discover success insights from experts around the globe who are out there making a difference and making a great living in the process. Kathleen Gage interviews the best of the best with Power Up for Profits Podcast.