A lot has been said about the benefits of Bulk SMS marketing for the mobile users. The humble SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers, via their mobile phones and smartphones. However, this aspect of mobile marketing is not without its downside. It is important that the mobile users understands the pros and cons of Bulk SMS marketing, before actually entering the field and creating elaborate advertising campaigns.

Pros of Bulk SMS Marketing
Marketing a product or service by way of Bulk SMS is one of the best ways of reaching out to more customers, for the following reasons:

Since users opt-in to receive SMS messages from companies, this type of marketing pulls in a niche audience, which is keenly interested to know more about the product
or service concerned.

Since all the messages are going out to users in real-time and are instantly delivered, companies can offer impromptu deals to their customers. Industries such as real estate can immediately notify customers about updated property listings and the latest properties available. Restaurant businesses too stand to benefit, as they can serve up day-to-day deals to attract more customers in that area.

SMS being highly interactive, companies can keep in constant touch with users, urging them to participate in surveys, fill out questionnaires and vote in polls.
Gathering user data is much easier by way of Bulk SMS marketing. This makes it much easier for the company to make changes to the advertising campaign, as and when

Companies can consider offering rewards for users’ participation. If they can also integrate this with the various types of mobile social media available today, existing users would be able to spread their message through word of mouth.

Cons of Bulk SMS Marketing
Now let us understand the disadvantages of Bulk SMS marketing. Here are some cons of SMS marketing:

SMS allow companies very little advertising space. The maximum limit for text messages is 160 characters. Besides, the advertiser cannot add impressive audio or animation effects to the messages. That could limit the creativity of the advertiser.

Since an Bulk SMS message is so short, the mobile users would have to put in added time and effort to create an effective enough campaign, which would attract more users. Also, the same advertisement cannot be repeated over and over again, unlike TV or radio ads. Each SMS ad has to be differently worded and presented.

It is not very easy to constantly engage mobile users and encourage them to opt-in to receive messages on their mobile phones. Even if they do opt-in, it is not necessary that they read every message the company sends them. Messages that are sent without the user’s permission are usually discarded as spam.

While text messaging the most commonly used form of communication between mobile users today, Bulk SMS marketing is only now gaining popularity. Besides, this type of marketing commands a very limited audience, as it is only a certain age group of people that uses texting on a regular scale. Out of this scanty population, only a fraction of users would opt-in to receive messages and an even lesser number would actually bother to look through the message. That factor severely limits the size of your audience.

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Author's Bio: 

Young author seema jha have interest in finding and sharing ideas about different way to promote business. In thistopic author is writing about Bulk SMS and Bulk SMS Service .