Prosperity With The Evisu

When we say Japan, the kids and the kids at heart would say “Anime”, for the more mature audiences, Japan would mean “Electronics and Hardware”. But when it comes to clothing lines, the name “evisu” is the most distinguishable.
The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. It was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line. The evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today as the evisu genes.
The evisu clothing line is distinguishable by its unique design of logo. The logo of the evisu may look like clouds, but the evisu logo is actually a stylized seagull, and is still hand-painted onto some styles of jeans. The evisu clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.
Because of the growing popularity of the evisu jeans, Yamane have decided on expanding the brand. And in addition to jeans, the evisu clothing line also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.
Like any other famous clothing lines, the evisu clothing lines have also suffered some scandals and allegations. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
If you want to get your hands on some of those evisu clothing lines or some information about the evisu clothing lines, then just visit Streetzwear at www.streetzwear.com.