Business events and trade shows are a crucial aspect of every successful marketing strategy. Not only you can connect with your target audience and potential clients, but you can also network with specialists from your niche and learn about current trends and hacks.

If in 2018 you did not attend conferences, 2019 is a perfect opportunity to start! Networking with the right people in person can become a game changer for your business.

Benefits of Business Events

1. In Person Networking
We might live in the digital world but there is nothing quite like connecting with people in real life. Meeting face to face with other specialists in your niche will open up a whole new world of opportunities.

2. Never Stop Learning
Business events are great for learning. While podcasts, webinars, and online courses are a great source of information, business conferences are great to engage in a conversation with people who work on their craft daily.

3. Inspiration
Attending an interesting event, you get a chance to break from your daily routine. New environments are always great to come up with fresh ideas and strategies.

Before the Event

Establish Goals
What is your main goal? Do you want to meet partners or improve your brand awareness? Build your networking strategy based on the goal you want to achieve.

Practice Your Elevator Pitch
When was the last time you worked on your elevator pitch? Review it and make sure it is short and conveys the core message you want to share with your audience.

Sponsor a Booth
Yes, booths can be expensive but it is by far the most effective way of attracting attention during trade shows.
You can decorate with a big vinyl banner so your stand could be seen from far away.

Become a Speaker
If you can, definitely try to be a speaker at the event you attend. This will automatically make you look like an expert who is worth connecting with. After your speech, be ready to receive tweets about your performance and engage in conversations with people online.

During the Event

Stock Up Business Cards
Make sure you have enough business cards with you. You don't want to miss out an opportunity because you ran out of it. Business card printing is an essential part of every business event.

Design Some Flyers
If you don't want to take too much of your audience's time, design an educational flyer that contains all the necessary information about your business. Don't forget to include a link to your digital assets so the receivers can go check you out online.

After the Event

After the event, go through all the business cards you have collected, add people on LinkedIn and send them follow up emails. Don't put this task on the back burner.

Nurture your newly established relationships and try to be of help.

You can also follow the event's hashtags to connect with people you could not talk to in person. You will see that this tactic will attract many people to your business.

Most events use conference specific hashtags for anyone wanting to tweet during the event. It’s a great way to spark engagement before, during and after the event. Checking out the hashtag will give you a good idea on who will be attending the event and who you may want to make a point in connecting with in person.

Final Thoughts

If you don't attend trade shows and conferences, you might need to rethink your take on it. Try to attend important events at least 2-3 times a year to be an active member of your niche.

You will see that your efforts will pay off.

Author's Bio: 

Aleksandra is a Marketing Manager at Zenprint, online printing services in Australia. She's passionate about writing and spreading the knowledge.