Publicity 2.0 for Business 2.0

• Publicity 2.0 is a hybrid strategy of engaging both the mass and new media to communicate your company’s brand.
• While mass media may have the authority in objective reporting, it is the social media that provides the authenticity of your brand.
• A brand manager must embrace both to in order to engage the two biggest stake holders of the business – the media and the public.
• It is often said that social media has make public relations truly public.
• The three 3Cs of Social Media are :
a. Contents
b. Conversation
c. Communities
• Your contents in your social media will enjoy more conversation if they are featured reports from the press.
• Bear in mind that most journalists now belong to the Gen Y, they get most of their stories from Google and social media.
• So the more others are talking about you, the easier your pitch will be. This is due to the fact that they probably heard of you even before you approach them.
• Social Media is a less effective tool when it comes to crisis management. Working with the mass media to keep the public updated is direct way to show honesty and steadfastness.
• Lastly, always remember not to use the word “publicity” when you are pitching or being interviewed. This may give the public perception that your story is subjectively reported or just an info-commercial.

Author's Bio: 

Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

Andrew had more than 140 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.