Publicity 2.0 for Business 2.0

Publicity 2.0 for Business 2.0

• Publicity 2.0 is a hybrid strategy of engaging both the mass and new media to communicate your company’s brand.
• While mass media may have the authority in objective reporting, it is the social media that provides the authenticity of your brand.
• A brand manager must embrace both to in order to engage the two biggest stake holders of the business – the media and the public.
• It is often said that social media has make public relations truly public.
• The three 3Cs of Social Media are :
a. Contents
b. Conversation
c. Communities
• Your contents in your social media will enjoy more conversation if they are featured reports from the press.
• Bear in mind that most journalists now belong to the Gen Y, they get most of their stories from Google and social media.
• So the more others are talking about you, the easier your pitch will be. This is due to the fact that they probably heard of you even before you approach them.
• Social Media is a less effective tool when it comes to crisis management. Working with the mass media to keep the public updated is direct way to show honesty and steadfastness.
• Lastly, always remember not to use the word “publicity” when you are pitching or being interviewed. This may give the public perception that your story is subjectively reported or just an info-commercial.