Previously, the number of publications on the news feed page for Facebook users was about 1,500. But with the development of the latest news algorithm, the number of publications on the news page has dropped to 20%, making it difficult to access the latest news page for other users.

If you work in the social field, you must have read many articles that repeat the methods used on Facebook itself; use images, make sure to ask Quit 9To5 Academy questions, and published in the perfect time. Adopted and repeated these techniques and become an expert in social networking, is not that what you always hear?

But marketing through social media means fine detail, so we'll talk about publishing in-depth publications, analyzing them, and making small changes that can make a big difference. Here are some data-driven methods to increase your engagement on Facebook and help you make your way through their latest busy news pages.

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1. Use images to increase interaction, but select them carefully

We've just said that using images to increase interaction is a common technique that we hear about over and over, and that's true. Most marketers know that image performance is good on Facebook, and this has been used to increase interaction and increase the clickthrough rate (CTR). We will not tell you a general comment with some statistics encouraging you to use images. You are a smart marketer, and you know that images, especially large ones, lead to more interaction, but the real question is: What kind of image is the one that increases interaction?

Use collage images

Darren Rowse, a founder, and editor at ProBlogger and Digital Photography School found the collected images to be performing well on Facebook. He has collected several images from one of his blog articles in one photo, found the method to be very effective and reached reach to more than 80,000 Facebook users.

Leneys, a women's fashion company, coordinated several photos to create a collage and asked fans to choose their favorite image. The company has adopted this technique for a while and has had amazing results and success in fan interaction.

Make your photos speak for themselves

"Post express images without having to read any text next to them" -Leo Widrich, Buffer

Leo points to a very important point that corresponds to the topic we are talking about in this article: Repetition of images must not help at all. However, discovering good-looking images will help you become more pedantic and help you increase interaction.

The Buffer team found that posting independent images that did not need an explanation outweighed the publication of images that needed additional explanation in the description. The images below show the results they have reached. The image on the left side needs some explanation to understand, but the picture on the right is very understandable and speaks for itself.

2. Steal ideas from other means you use

Sometimes successful ideas may be directly in front of you but you do not know about them. This method is very obvious but is often not mentioned.

At Unbounce, we found that the article Epic Marketing Fail was especially successful in terms of the number of posts on Facebook, so we decided to make a series of weekly articles on the same topic published every Monday.

If you have a blog article that impresses your audience on Facebook, try turning it into a series of articles on Facebook. Find good-performing topics on other social media you use, and think about how to get them into Facebook. It might be a quote you tweeted on Twitter and got lots of responses, or statistical information from a study about an interesting area that got a good response in your community. This type of publication can often turn into a weekly series or a monthly campaign.

3. Tags Hashtags are wonderful if you use them wisely

Everyone has been excited by the recent introduction of Facebook tags, but most users do not know they are not using the same way they use Twitter. There is also a Facebook page dedicated to this topic as "This is not Twitter." (This is not a Twitter, you can not edit your posts here. This is what the Simply Measured site referred to and cited by a recent EdgeRank Checker study. Both studies have found that Facebook user interaction decreases with tags, and Facebook publications with less common tags reach normal as an average compared to non-spam publications.

Twitter tags work as a search tool that helps users find content and share interests that aim to increase access to the publication. On Facebook, users do not treat tags in the same way, so they become the root of the problem. Because they are used to always going down their news feed to get information instead of looking for information.

When you use tags on Facebook think carefully about the purpose and how you use them, you may not get the desired results if your purpose is to increase access.

Instead, think of Facebook tags as follows:

As a way of expressing a feeling or feeling (somewhat like emoticons).

As a campaign or competition that allows you to consolidate your ads, promote them across platforms, and be able to encourage users to share their own advertising on campaign branding, depending on the nature of the campaign or contest.

Cricbuzz, the fastest site in commenting on major cricket matches, uses a facepalm tag (#facepalm is a hand-to-hand movement as an expression of frustration, disappointment, trauma, etc.). You may know or do not know much about cricket or the occasion of the publication below, but tagging as a tool to express feelings rather than as a search tool to increase access and spread.

The most powerful and common benefit of Facebook Facebook is its ability to link campaign or competition publications across the platform. With PSB's #Pumpkin Spice Latte campaign coming to an end, the company launched the red cup campaign using the #sharejoy tag on different platforms, encouraging people to post their red cups on the tag share joy # thus increasing their brand reputation.

4. Not all icons/emoticons are equally influential

According to 5K Formula, comments are 33% higher when using emoji. This fact is logical because the definition of expressive symbols is linked to and derived from social communication. It may seem simple, but these expressions of two or three symbols played an important role in communication through technology. According to Buddy Media, publications with emoticons receive a higher interaction rate of 52%, a higher rate of admiration of 57%, a higher rate of suspension of 33%, and a higher participation rate of 33%. Emoticons can be a great way to express your own style and humanize your brand if you use it correctly and moderately.

The emoticons are different in terms of interaction, which is shown in the diagram below from Buddy Media, where the interaction rate varies according to the code, with the symbol D at the top.

5. If you want to ask a question, ask it in the end

According to Traffic Ivy Review, questions get more comments than regular text posts by 100%. You must have heard that asking questions is very effective on Facebook when it comes to increasing interaction, especially comments. But we are not telling you about a method you already know. It's not about asking the question, but about where you ask the question.

According to a research study by Auto Chat Profits, the place where the question is posed in the publication has the same importance as the question. The rate of interaction increases by 15% if you put the question at the end of the publication, and the rate of comments will be doubled relative to the questions posed at the beginning or center of the publication. The reason is that the question at the end of the sentence prompts fans to answer immediately. While distracting fan attention when asking the question at the beginning or center of the publication.

The example below shows, though exaggerated, that the interaction rises when you ask the question at the end. So when you ask a question on Facebook the next time, the first interest of the question in the publication.

Is interaction increasing when you ask the question at the end of your publication? What kind of images will stimulate your community's response? What kind of emoticons, if any, increases interaction? How do people use tags and how to make them more effective?

Your success in marketing on Facebook lies in taking small details into account. Not all of these methods may work for you, but remember that it's important to deepen, analyze, implement, and test small changes that can drive your audience to interact and make the most powerful impact on them.

Author's Bio: 

I am content writer and blogger