Range of high-quality bed linen at Hong Kong department store

Josephine Home is delighted to announce its launch at the iconic Hong Kong department store, Lane Crawford, with a range of high-quality bed linen. You don’t necessarily need to be Louis XIV to know that there is something addictive about the comfort of a beautifully appointed bed. What begins as a rare treat soon becomes one of life’s essential luxuries. Driven by this desire for timeless quality, married with simple design, Josephine Home has created a luxurious range of fine bed linen. “We want to make the most beautiful products in the world” says Stephanie Betts, creative director and founder of Josephine Home. While the products speak for themselves, it is the integrity, provenance, simplicity and excellence that are the true defining features of Josephine Home bed linen. All products are made to exacting standards exclusively in Europe, by craftsmen and companies which have been leaders in their fields for generations. This ensures the highest level of product quality, sourcing and finishing. The bed linen has a look of simple, yet classic design, tailored to complement contemporary or traditional interiors with a nature-inspired range of colours and a signature grosgrain trim. Purists will also love the brand’s wonderfully elegant and subtle alternative to white when it comes to bed linen. The Josephine Home Classic range features a contemporary silver colour-way in the softest 500 thread count 100% Egyptian cotton. With a satin finish, the Silver Classic is backed with pure white - giving a modern edge for those who seek grown-up elegance. For those who favour a crisper cotton feel when they fall into bed, the Island collection is crafted from 100% Egyptian cotton percale. From the yarn-dyed striped Regatta bed linen range, the Lavender and Plum variations offer a subtle and stylish take on a timeless design. Pair with plain white bottom sheets for a crisp, clean finish that will lift any room. News of Josephine Home is travelling far and wide and those in the know need little convincing about the quality of the products – including cotton sheets as smooth as silk and expertly finished so that its softness only increases with age. In addition to the loyal clients who take advantage of the brand’s bespoke service, Josephine Home has a dedicated following of some of the world’s most exclusive hotels, including Soho House Group, the Mandarin Oriental Hotel Group, together with royal and presidential suites throughout the world. For understated luxury that is as discreet as it is outstanding, Josephine Home offers a collection of fine linen thatrnis guaranteed to please.