Research by TechNavio reveals that global personalized gifts market size is expected to reach 31.63 bn by 2021, with a CAGR of more than 9% during 2017-2021.
Product customization presents a lucrative opportunity for marketers who wish to attract customers during this Thanksgiving Day. The study further reveals that gift-giving culture is one of the significant market drivers for higher sales.

What can be a better occasion than Thanksgiving Day to give a customized gift to loved ones?

According to the Deloitte 2019 Holiday Retail Survey, 34% of total spends which comes to an average of $511, will be spent on gifts during this holiday shopping season.

Product customization is a proven strategy to reap profits as it empowers customers to create gifts for their friends and families on this special occasion. Customization allows them to buy gifts that represent their personalized attention. For example, users can gift merchandise with a special message, nickname of the recipient, or a particular image with a customized touch.

What products can be customized to be used as gifts during Thanksgiving Day?
Deloitte survey reveals that top gift remains clothing, grabbing a share of 55%, followed by gift cards and toys. Thus, clothes are the most preferred gifting options as they can be easily customized and add to the style statement of the user. Moreover, it is possible to customize mugs, laptop skins, mobile skins, handbags, jewelry, caps, and greeting cards using product customization software.

Clothes like t-shirts, tuxedos, suits, shirts, polo t-shirts, hoodies, trousers, jackets, shoes, socks, and jeans can be custom-created with the help of product customization software.

How is product customization strategy a sure shot for higher sales this Thanksgiving Day?
Thanksgiving is all about expressing gratitude, love, and care to friends and families who have been around in good and bad times. Thus, people like to shop for unique and unusual gifts to grace the presence of their loved ones in their lives. Product customization strategy can make your business emerge as a leader because it empowers customers directly to design their own gifts without human intervention. They can create gifts for every person according to his/her liking and choice. Moreover, the user can express his/her feeling and emotions through these personalized gifts. A previous study by Deloitte showed that people are ready to pay premium prices for personalized items.

Product customization software can help you to win customers' attention this thanksgiving as you empower them to design custom gifts for their loved ones. Thus, with a product customization strategy, businesses can earn more profits by selling customized gifts for Thanksgiving Day 2019. iDesigniBuy offers advanced product customization software for all customization needs.

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Author's Bio: 

Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.