Reasons Behind a Slow Magento Store and Tips to Speed it up

Is your Magento store too slow? Do you know the reasons behind it? Here are the most common reasons for a slow Magento shop and tips to fasten it up shared by an expert Magento developer.

With rapidly evolving technologies, online shopping has become the most favoured way of buying things no matter if it is a grocery item, clothing, fashion stuff, medicines, or anything else. Though eCommerce developers strive hard to reduce the page loading time, ensuring a stable and speedy store always remains a challenging factor for the developers.

Website performance has a great impact on customers of online shoppers. It includes things like customer satisfaction, search engine rankings, and conversion rates. No customer would like to just keep on waiting for long just to open a page to explore and buy from there. People are too busy now and have no time to wait for a slow online store. And why would they when there are so many fast options? As per the Statistics reports, nearly 47 per cent of the online buyers expect a store page to get loaded in 2-3 seconds or even less. And if it takes even a second more than 3, there’s always a high probability of customers simply leaving the store.

Keeping a website fast and easily accessible should be a priority for every eCommerce or Magento developer to avoid cart abandonment and loss of customers. A speed site can provide an impeccable customer experience.

An online store may take more loading time, ultimately leading to failure due to many reasons, some of which are discussed here. Take a look.

There’s a flock of reasons to work with Magento over so many other available eCommerce platforms. But though there are so many positive aspects of the platform, there are many crucial things to consider to ensure a fast e-store. You cannot just expect that Magento will automatically make your website fast. You have to play with a lot of things and features to speed up the webshop. Magento comes with innumerable extensions, plugins, and themes. But if you think your store needs all of them, then you are wrong. You must understand the store requirements and then make your choice of extensions and features from the options Magento has for you. Surprisingly, 67 per cent of the Magento store turns out to be slow at the end, which is a big problem faced by online retailers. This makes it essential to find out the real reasons for it.

Improper Hosting:

In most of the cases, the online store owners tend to lower their investments on a startup store. At the same time, these owners may expect to raise the store traffic within a day or so. In simple words, all they want is a great shop with more traffic and sales without much investment. This makes them go for servers that are cheap, and are more likely to result in low productivity. Cheaper hosting platforms are also not scalable enough to address the requirements of a growing eCommerce business. This is one of the reasons why a Magento store slows down. Ensure to note down this point and choose the right server hosting for a fast webshop.

Use of Too Many Extensions:

Here is another reason for a slow Magento store. Due to too many extensions, Magento comes with, very often the back-end of the platform becomes slower than the front-end. This significantly makes the developer invest more time for store management. Sounds frustrating, right? Yes, it is. Though you can find innumerable files and extensions in Magento folder after installation, you should not unnecessarily use all if your store doesn’t need them. This is because too many extensions and files can make the site heavier and ultimately can make it slow, deteriorating its performance at the same time. Keep this point in mind while you are building a Magento store.

Now, to cope up with this challenge and speed up your webshop, you need to:

• Use full-page caching
• Optimise the image files
• Enable flat catalogue for products and categories
• Monitor store performance
• Remove the unnecessary extensions
• Run the latest version of the platform

Web store performance and speed have always been the most important aspect that affects the number of customers, SEO rankings, sales, conversion rate, and revenue. Considering the reasons for a slow site and tips discussed here can help you out every time you are handling a Magento development project.