Bulk SMS might have been around for a long time, but it still has a lot to offer — particularly when you have something important to say and you need to be sure it gets there quickly and convincingly. And in almost any industry you can name, rapid-fire communication is an essential ingredient.

As SMS has highest open rates so it is obvious people are willing to read those SMS. When people read promotional SMS they will get attracted to deals and offers mentioned in the SMS and if they want to avail those deals or offers they will surely buy it. In this way, businesses grab the attention of customers and get the gateway to generate revenue.

So, if your business would benefit from being able to reach people in a more compelling and reliable fashion, you should put your money into text messaging. Why?

SMS is Engaging
The Mobile Marketing Association has published statistics showing that consumers are five times more likely to respond to a text message than an email. SMS is super easy to use and the message can be read by the consumer in seconds.

It's interactive.
Planning an interactive Bulk SMS promotion is a good way to make your message fun and engaging, and there are plenty of ways to do it. Posing your message as part of a questionnaire or poll encourages your target audience to read more closely and become an active participant. Offering up a toll-free SMS reply option is an extra incentive for users to engage with your brand.

It's affordable
When you have many budgets to balance, the scalability of SMS marketing is very attractive. It's suitable to any size of business, from a small hair salon to a multi-national operation. Depending on your needs, you could opt for a pay-as-you-go messaging option which keeps you in control of your marketing spend.

SMS is Trackable
All SMS messages have delivery reports from the mobile operators so you immediately view the reach of your current campaign. Contrasting with email marketing where your campaign may not even get past spam filters, an Bulk SMS Marketing campaign is guaranteed to be delivered to the intended recipients.

It's personal
People may have various email addresses and social media profiles but they have just one mobile number. Like email, you can smartly personalize messaging to the right target at the right time in the right place. SMS marketing only targets customers who have previously opted in to hear from you, so you can be more personal and customized in your messaging. What's more, the fact that you only have 160 characters to work with forces brands to keep their messages short and to the point.

It grabs attention
You are not competing with a full inbox or a plethora of online messages. You are not waiting for the off chance of a customer walking past your store window or billboard. A mobile phone will alert its owner once an SMS arrives, giving it immediate urgency and priority over other messages.

It has a high ROI
Whatever currency you think in, one SMS will cost you mere cents or pence but generally results in a huge uptake teamed with an incentive such as an exclusive discount or offer. SMS marketing is vastly more cost effective than traditional media spend.

It's instant
If you need to swiftly amplify an existing marketing campaign, you can count on the immediacy of SMS marketing to get your message out there fast. Many top SMS service providers offer an easy, no-set-up option where you could be sending messages to thousands - or millions if you are lucky enough to have such a healthy database - within hours from a web-based platform.

Tags: Bulk SMS, Bulk SMS Service, Bulk SMS Company, Bulk SMS Provider

Author's Bio: 

The author has an immense knowledge on Bulk SMS Service. Know more about Bulk SMS related info in website www.dove-soft.com.