Have you ever thought of creating your own blog? By the way, do you know that the word blog was derived from the word log? Someone somewhere sat and decided to be creative by playing with the word logging. At least, those people who use the internet have used a blog. And, to individuals who enjoy blogging, they already know how important a blog can be. A well-written and informative content that is published on a blog can make people to visit it.

The number one rule in building your own blog is to be focused on one topic also known as a niche. Don't publish content on your blog that is irrelevant to the topic (niche) that your blog is focusing on. In order to direct targeted traffic to your blog, you need to take advantage of the search engine optimization techniques and also internet marketing techniques. This is where you utilize keywords to facilitate your blog's rankings on the search engines (SE). This will enable people to find your blog through the search engines.

Internet marketing techniques will enable people to be aware that your blog exists. It is internet marketing techniques that will gain your blog the exposure that it requires for it to attract targeted traffic. Of course, you have to write articles that are compelling to publish on your blog so that they raise people's curiosity to read them.

What this comes down to is that you need to optimize your blog and market it. When the search engine spiders visit your blog, they usually go through its content. During this process they find specific keywords to determine what your blog is all about. At the end of the process, it returns its pages to the SE to be indexed only if they find keywords.

Enhancing Search Engine Optimization

When blogs were first introduced, search engine optimization techniques were not all that important. However, this type of websites offer some of the newest information online. In fact, they have brought forth new information to the public faster than media outlets.

They publish news faster before other media of communications. Search engines look for the freshest information. Providing new information on your blog allows you to gain more visitors in a short period of time from places like Google, Yahoo and others.

We will not be wrong if we say that blogs have a natural relationship with the search engines. So, anytime there is an update on your blog, the spiders will visit it more regularly. Best of all you don't have to wait for months before its pages are actually indexed by Google or yahoo. This can occur in only a matter of hours.

Reasons Why Blogs Rank Well

Blogs are created to provide informative information and also to engage people. They're a huge part of any niche and considered to be the best sources for up-to-date information on the internet today. They also use keywords on the content that is published on them, which allows them to be indexed high on Google or yahoo. Oh, and if you're smart about distributing the keywords evenly, you can help your blog rank much easier on the search engines.

While websites definitely offer their own benefits, blogs offer several publishing tools that are helpful. Since the coding "behind-the-scenes" is more light weight in blogs, it is easier for the search engines to rank blogs. They're able to visit it frequently and send a spider over your content at a faster rate.

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Visit Nikenya blog and start learning why we blog it all at Nikenya, what is a blog and the power of blogging.