Recent Trends in Search Engine Optimization

If you are interested or involved in the world of search engine optimization (SEO), the following are some of the recent trends:

Over the last few years, there has been such an explosion of this activity that now it seems everyone knows about SEO. As awareness increases, so will competition. It will put a premium on smart decision-making when it comes to doing SEO in-house or hiring a consultant.

In-house SEO has never been more popular, and that trend should continue. Companies both big and small are recognizing the need for SEO and the importance of having dedicated staff to recommend and implement SEO strategies.

These days, small business owners are hunting high and low for SEO help. There is a lot of demand and many SEOs will hopefully be booked up in future.

Google has dominated the SEO landscape for a long time now, and their lead over the competition is only getting bigger. Companies tracking market share agree that between 60-70% of searches happen at Google. What this means is that if you’re not being found on Google, you’re not being searched.

In light of the growing interest in SEO, some companies and individuals have created online tools that automate some aspects of an SEO analysis. But what matters most is how you use the data they provide.

The down side of increased interest in SEO is that many small business owners will continue to spend money making unethical scam artists wealthy. It is important to read what many search industry leaders have to say about SEO scams, and make sure you avoid becoming a victim.

Links are the currency of SEO, and content is what attracts the links you need. Those that rank well have authority. If you run a service-based business, you must be giving away your knowledge and expertise in the form of articles, blog posts, or other unique content that will attract links. No matter whether you run a retailer a service web site, this still applies.

The Google search results page is no longer a list of 10 web page links- it now includes videos, news articles, blog posts, images, and more. This means that SEO isn’t just about tweaking your website- it’s about creating and optimizing whatever forms of content make sense for your business and industry.

It’s true that video is the new trend and YouTube gets more search hits than Yahoo. Millions of viewers watch YouTube every day, as the average viewer watches 92 videos in a month. It’s more than likely that video is the number one tactic that U.S marketers will be focusing on in 2010. If you don’t do it, the competition will.

Personalization of search results has been on the backburner for a few years now, but has only recently started going mainstream. Google is leading the way with things like Search Wiki and Preferred Sites. Things like your location, your recent searches, and which data center your search gets sent to can also impact the 10 search results you see at any given moment. It will continue to become more unusual to see the same 10 results when you and a friend in another area do the same search.

This makes ranking reports borderline useless. In other words, it’s no longer about whether your business is ranking for a certain search term at, say no.2 in Google. Rather than tracking what number you rank at for a specified term, you should be tracking traffic and conversions.

Mobile search has been on the way for years- it never arrived until now. The growth of smart phones like the iPhone has made mobile search more enjoyable, more productive, and more popular than ever before. If your business is of importance to people who might be searching on the go, local SEO should be a high priority.

Social media sites such as Facebook and Twitter are here to stay- and more of our potential customers are using it to make connections. Being active in online communities can help you develop an audience. When you do it right, that audience will help you push out your content, link to your content on occasion, tell their friends about you, and become your de facto marketing department. Never underestimate the value of connecting with people in the right online community.

We Want Traffic are one of the premier firms involved in SEO Dubai. Far from being just a Dubai SEO Services firm, we offer a variety of services ranging from web design in Dubai and development to content management system in Dubai and online marketing. Please contact us to improve your online image today. Our services should convince you that you have contacted one of the top SEO Company Dubai.