Reduce Bounce Rate of your Website and get Better Inbound Traffic

Bounce rate is the number of people who leave the website immediately after visiting in context with the number of people visiting the site. The bounce rate will be calculated when the visitor hits the back button after having entered the main page of the website. The length of time to call a ‘back hit’ as bounce varies in a big way. There are many reasons why people leave the website instantaneously.

However, the following suggestions can help you reduce the bounce rate up to a great extent:

• Increase the load time:
  The longer your website takes to load, the more will be your bounce rate.rnThe graphics should load quickly otherwise people will leave the website.rnThe text should load before the image to keep the interest of the visitors alive.rnMoreover, the website should not take too much of bandwidth to get loaded.
• Easy navigation:
  The visitors should know where they have to go to get the information they are seeking.rnPutting a site map can be a good idea.rnLet them know beforehand what they are going to get in the next page.rnThis will get them glued to your site for longer periods.
• Use small chunks of information:
  The information that you put in your website should not be stuffed in one place.rnDivide the information into smaller portions and connect it with “more” link.rnThis will allow the visitor to seek the relevant information if required and the time spent on the website will be longer.
• Give clear instructions:
  If you want the visitor to go to the next page, then you must specify what he will find there.rnGive details of the information available in the next page so as to give quality information and to avoid wastage of time.
• Relevant keywords:
  One of the biggest reasons for bounce rate is the irrelevant keywords.rnThe visitor finds it extremely inconvenient and irritating if he is directed to a page that has no information that he is looking for.rnThus it is extremely important that you use keywords that are relevant to your website.
• Use Meta description:
  The Meta description of your website can also reduce the bounce rate.rnThe visitor can read the Meta description before visiting the website.rnThis will help them in getting the information that they are seeking.