Role of Customer Service in Increasing Profits

Whatever be the area in which you do business, your main objective is to make a profit and there are several ways to ensure this. You may have hired the best Vancouver accounting firm to help you ensure you save on tax and avoid fraud within the company and yet, this alone cannot be the guarantee of a profit. Given the cut-throat competition we witness in today’s business environment, you need to provide your customer’s with something they value: high quality service.

Happy Customers Buy More
The quality of customer service you provide determines not just how much people buy from you but also how often they do so. Shoppers give a lot of importance to not just getting the items they want to purchase but also how they feel during a shopping trip. If you have sales staffs that are rude to customers or – even worse – indifferent, chances are that a customer will look for another store to buy from. On the other hand, if your staffs treat customers with respect and adopt a friendly and helpful attitude, it is sure to keep your customers happy and they are bound to return to your store more often because they enjoy shopping there.

Happy Customers Spread the Word
As businesses compete to woo customers, it is also important to retain focus on retaining existing ones. By consistently providing good quality customer service and good quality products, you can retain your customers without losing them to discount sales by competitors. More importantly, customers who are happy shopping with you are sure to tell others and this word of mouth publicity can work wonders for your sales. Even more importantly, disgruntled customers often spread the word even faster and in today’s age of Facebook and Twitter, this can tear your reputation to bits within seconds.

Customer Service is a Strategy
Even as we discuss the value of customer service, it is vital to remember that this is not a quick fix to improve your profits. Building customer loyalty takes time and results take time to show and often, the effectiveness depends on how consistently your sales staffs manage to do the right thing when waiting upon a customer. To be able to do this, you have to empower them with the right skills through extensive training and also by providing a certain minimum amount of authority when dealing with customer complaints. It can also help to hire professional mystery shoppers to get a realistic picture of the type of customer service your business boasts of; the feedback you obtain can help you tailor your employee training programs to suit your specific problem areas.

As many surveys highlight, an overwhelming majority – close to 75 percent – of Canadians still like to shop at a retail store. Considering this, make sure you train your staff extensively on their customer service skills to ensure they help you boost profits. In the long run, this may be even more important than hiring the best Vancouver accounting firm to manage your financial records.