Sahara India Pariwar is one of the largest India's corporate conglomerates that have various business interests like information technology, infrastructure and housing, media and entertainment and consumer merchandise retail venture. The company has made great changes in the India sports. In fact it is committed to developing and promoting Indian sport.

Recently the company felicitated Indian hockey team with a cash incentive of Rs. 1.12 Crore for their brilliant performance in FIH Olympic qualifiers. By qualifying the FIH Olympics, the team has taken entrance in the London Olympics 2012 after having missed the Beijing games four year. The incentive of Rs. 1.12 Crore provided by Sahara India Pariwar will be distributed amongst the players and support staff of India Hockey Team.

Sahara India Pariwar awarded Rs. 11 lakhs each to Shri Sardar Singh and Shri Sandeep Singh for their outstanding performance in the match. The rest of the ream is awarded with Rs. 5 lakhs each for their performance. The support staff is awarded with Rs. 1 lakh each. The Sahara India Pariwar has recently renewed its sponsorship deal with Indian hockey team for a period of next five year at a 170 per cent increase over the past contract span of time.

Subrata Roy Sahara, Managing worker and Chairman of Sahara India Pariwar announced that he feels proud that Indian hockey team performed so well in the tournament. In fact he feels extremely happy to be associated with the national game of India. He consider this incentive as a small token of appreciation to encourage the Indian hockey team and the staff supporters to do well in the future games and bring greater glory to the nation through the national sport.

The Sahara India Pariwar is not only a sponsor to the Indian Hockey team, but also has played host to the India hockey team for their coaching camp for the Champion's trophy in 2003. The things that were taken care of during that camp were lodging, boarding, practice camps and traveling of the entire team.

According to Subrata Roy Sahara Indian hockey team have great potential so it needs to be promoted and he feels pleasure to promote the national sport of India.

Besides hockey, the company is promoting various other Indian sports such as Archery, wrestling, boxing, cricket, shooting and Hockey. The company active support to these sports has taken them at a new heights now. The contribution of Sahara India Pariwar towards the sports of India is due to its emotional commitment towards the betterment of sports in India.

Author's Bio: 

Sanchita Kumari is a highly respected full time professional writer. She has written several Articles on Sahara India , Sahara Sports,Sahara India Pariwar, Sahara City Home, Sahara India Sports and more articles.