Sahara India Pariwar’s contribution to commonwealth games in 2010

Sahara India Pariwar is the multi business conglomerate which is owned and managed by Subrata Roy Sahara. The diverse business interests of the company are infrastructure and housing, consumer merchandise retail venture, media and entertainment and information technology. The company is the leading promoter and supporter of sports in India and it has made whole hearted contribution in the preparation and organizing of the Common wealth games 2010. As a part of contribution, Sahara India Pariwar deployed more than 300 employees of the rank of Executive Directors, Assistant Directors, Junior and senior staff, General Manager and Deputy Directors for the common wealth games 2010. Sahara India Pariwar commissioned and recorded a song “Ji Jaan Se” on behalf of the people of India. This song is sung by celebrity singers – Sonu Nigam, Shankar Ehasan Loy and Saapna Mukherjee to support common wealth games. This song was recorded in its pulsating beat and expansive mood and was played out on plenty of major TV channels. Moreover, Sahara India Pariwar came up with advertisements in the newspaper, signed as “we the people of India”. The volunteers offered by Sahara India Pariwar entirely looked after athlete and guests at the games village and airport. Furthermore, Sahara India Pariwar has announced incentives and an award programme in order to motivate volunteers. The company has extended great contribution with its quality human resources and services. They made a great contribution to make the even memorable to all the guests coming from across the world. The contribution offered by Sahara India Pariwar ranges from games village to Airport and to other important location. Their support has considerably helped delegates, athletes, guests and officials. According to Subrata Roy Sahara, the main reason behind this contribution was to enhance the image of the country. He and his team personally visited the major locations associated with common wealth games in order to check the arrangements. The skilled officials of the company from Hospitality business and aviation were deployed at railway stations, airport, sports village, venues and hotels in order to provide the best experience and services to the guests coming from all around the globe for the games. The company has organized and hosted for the major members of the commonwealth games at Indian habitat Centre. The esteemed guests for the dinner were received with great dignity by Sahara Officials. The dinner was organized in Maharaja Royal theme and warmed everyone’s heart.