What is Search Engine Optimization (SEO)?
Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!
For any business, advertising is of utmost need. When any business goes online, the advertising works best to garner a huge amount of web traffic. SEO gives an opportunity for a great deal of free advertising.
How does SEO work?
Search engine are not humans but the software that crawls the web page content. So, not like humans search engines are text-driven. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual.
For example, some of the elements that are known to build up a quality score are as follows:
 Website names and URLs
 Page content
 Meta tags
 Characteristics of Link
 Usability and accessibility
 Page design

Benefits of SEO?
 Helps in Bringing MORE Customers
 Better Conversion Rates
 Build Brand Awareness
 Bypass Competition

Author's Bio: 

SEO plays a vital role in Internet or Online marketing services. Innothoughts company is an expert is #SEO. We help in providing quality services for #digitalmarketing to get successful leads for your business.
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